The latest news, including inside access to the Cherry Brand and interviews with Franchisee's.


From Brothers to Business Partners: Why Family Makes the Best Colleagues

From Brothers to Business Partners: Why Family Makes the Best Colleagues Published on Business News Daily December 7, 2017 10:45 a.m. Growing up with a younger sibling, I learned the art of leadership and compromise at a very young age. Whether it's offering advice or finally sharing that toy I adored more than life, I was constantly growing and learning as an older child. My little brother, Steve, taught me that you can fight with someone, truly go head-to-head, while still loving them with all your heart. Disagreements are bound to happen, but we're family. We have carried this mindset throughout adulthood and throughout our relationship as business partners. Take the entrepreneurial plunge Throughout my career, I have always had a knack for business development and growing brands. Before becoming CEO of  Cherry Blow Dry Bar , I served as an executive at Maaco for 20 years. During my tenure at the auto-painting and collision-repair franchise, I grew that franchise from 300 units to 550 units. I was also a Goddard School franchisee for 15 years. After my time with both companies, I knew I wanted to expand my entrepreneurial resume. As I began to think of my next business venture, there was no doubt in my mind that I wanted my brother by my side. In 2008, we made this partnership happen, and we served as regional developers for Hand & Stone Massage and Facial Spa. Together, we have grown by more than 30 locations, three of which we own and operate ourselves. The success we saw with our first beauty and lifestyle concept motivated us to bring on another. After a trip to Orange County, California, I began to notice the niche market of blow dry bars. The concept of quick glam services seemed to resonate with women everywhere. After researching, Steve and I signed on as regional developers for the Cherry Blow Dry Bar brand. When we opened our first salon in Cherry Hill, N.J., we knew we wanted to take the business to the next level. Armed with nearly 50 years of combined experience in franchising and expertise in membership models, my brother and I saw an opportunity to create a unique model within the industry; and that's exactly what we did. We acquired the Cherry Blow Dry Bar brand in May of 2015. Know your roles One of the reasons Steve and I work so well together is because we balance each other out. After growing up in the same household, we understand each other's strengths and weaknesses. This allows us to strategically divide our responsibilities. Steve is the wide receiver of the business. He is the reason our franchisees are trained to open their salon doors; and of course, a new opening is always a touchdown for us. He is also responsible for overseeing Cherry Blow Dry Bar's operations, trainings and new openings, which keeps the business uniform. My role is like the quarterback. I'm responsible for handling real estate, mapping floor plans and securing advertisement. What I do in the backfield impacts the success Steve sees; and how Steve executes his plays effects the advancement of the brand. We use our strengths to create a stronger business and navigate without crashing into one another. However, while Cherry Blow Dry Bar is a small company, we both wear many hats to ensure we are doing whatever it takes to get the job done. Distinguish yourself When we decided to acquire the brand, there were already six salon locations open and operating – all with existing franchisees. The most difficult part of the acquisition process was replacing the previous owner's operations to implement our strategies and tactics. Keeping in mind that you must take the good with the bad, Steve and I realize you can't give up when things don't go your way. We knew which way we wanted to grow and the steps we had to take to see these results. We aimed to create an environment where women could come to be pampered, feel healthy and look pretty while socializing freely. More importantly, we wanted to provide this at an affordable price. Using our previous experiences and knowledge of the industry, we created a unique membership model. Cherry memberships offer the best prices, and include 10 percent off all retail. Membership packages start at $59 for two blowouts per month. After seeing success in our first two years, we now operate 11 Cherry Blow Dry Bar locations across six states. When we look for franchise partners, we look for individuals who believe in our proven business model and mission to provide glam styling services at affordable prices. Always focus on the end zone As we continue to grow as a business, we know good things take time. At the end of the day, we're business partners; but most importantly, we're brothers. We both want the Cherry brand to succeed, and we are confident this beauty niche will continue to do just that. About the author:  Fred Vicario, president of Cherry Blow Dry Bar, served as a regional developer for the Cherry Blow Dry Bar brand along with his brother Steve Vicario. Armed with nearly 50 years of combined experience in franchising and expertise in membership models, Fred and Steve decided to acquire the brand outright in May 2015 after opening their first location in Cherry Hill, NJ. The brothers now operate 11 Cherry Blow Dry Bar locations across six states. To learn more about Cherry Blow Dry Bar, visit  www.cherryblowdrybar.com  and follow Cherry Blow Dry Bar on  Facebook . Find the full article: here

Cherry Blow Dry Bar coming to Philadelphia

October 10, 2017 //  Franchising.com  // CHERRY HILL, N.J. - Cherry Blow Dry Bar - an expanding franchise that provides premium express services including blowouts, hair extensions, makeup services and treatments - is heading to Philadelphia. A development agreement and lease has already been signed for the area’s first salon, which is slated to open in November at 713 Walnut Street. It will be the first of several that the New Jersey-based franchise hopes to open in the metro area over the next few years. “I am excited to introduce Cherry Blow Dry Bar to Philadelphia,” said Monique Costa, a Philadelphia native who will own and operate the first salon. “Women today are extremely busy. They are juggling careers, family, children and more. Cherry Blow Dry Bar provides a totally unique, one- stop-shop for affordable glam services. The hours of our operation will offer the opportunity to come in before work to add the finishing touches to a corporate look, after work for a night out in the city or any time in between. Plus, we will be open seven days a week for added convenience.” Knowledge of the beauty industry has always been a strong suit for Costa. Growing up, her mother was a hairstylist and ran a salon out of their home in the Philadelphia area. Always surrounded by hair experts and customers, Costa knows how important it is to provide high-quality services at an affordable price point. “I’ve been a customer of high-end salon services my entire life,” said Costa. “None of them compare to the convenient membership model Cherry Blow Dry Bar offers to local consumers. Cherry Blow Dry Bar represents the service I believe in and we are totally committed to giving our clients the very best experience each and every time they visit.” Cherry Blow Dry Bar offers blowouts for hair of any length starting at about $35. Customers can pick and choose from the salon’s styling menu which includes nine different hairstyles - from updos and beachy waves to braids and voluminous curls. Salons offer three types of memberships, starting at about $59 for two monthly blowouts. Although Cherry Blow Dry Bar primarily focuses on blowouts, other beauty services such as hair extensions, treatments, makeup application and even scalp massages are also offered. “Our main goal is to find franchisees who believe in our proven business model and mission to provide glam styling services at affordable prices,” said Cherry Blow Dry Bar CEO Fred Vicario. “Monique epitomizes this mentality, and we are thrilled to welcome her to the Cherry Blow Dry Bar team. We are incredibly pleased with the following we have garnered thus far, and are excited to see the same acclaim and recognition develop in Philadelphia." Today, there are 11 salons open and operating in seven states - California, Florida, Georgia, New Jersey, Pennsylvania, Alabama and Virginia - with nearly 25 more under various stages of development throughout the country. For more information about Cherry Blow Dry Bar, visit www.cherryblowdrybar.com. Read Full Article

New Cherry Blow Dry Bar Coming to the Area (Glen Mills)

For those looking for a quick and convenient hair up-do, Cherry Blow Dry Bar is getting ready to open for business in Glen Mills. With the anticipated opening date in mid-November, the national franchise focuses on offering high end finishing salon hair treatments at an affordable price. Owners Tracey and Harold Tamburro are already well versed in running franchise businesses. The couple own 12 Lawn Doctor franchises throughout New Jersey. Tracey first became interested in opening a Cherry Blow Dry Bar after her first visit to one in New Jersey. “I went to the original one in Cherry Hill for a blow-out and I thought it was so great. The brand itself is affordable for customers. It was a no brainer for me,” Tamburro said. “I wanted to expand into the beauty industry. It’s an amazing industry and it’s always changing. I’ve always been passionate about beauty. I love trends with make-up and hair and am always the first one to do it,” Tamburro added. The salon features a wide array of different finishing services for hair including the signature wash and blow-out, hair extensions, keratin treatments, up-do’s, curling iron and flat iron styling and make-up services. “All the finishing services for your hair. Anything you need to do before you go out for a girls’ night, a bridal shower, a bachelorette party, a wedding. Even just to go out for a date with your husband. It’s the perfect spot to go and get glammed up,” said Tamburro. Tamburro noted that she will be an active owner-operator and noted that men are also welcome to the salon to partake in its many services. “We would never turn a man down. If they wanted to come in and get a conditioning treatment or a hair mask and a scalp massage just to relax, we would absolutely do that for a man,” she said. With one Cherry Blow Dry Bar already open in Paoli, the Tamburros chose the Glen Mills area for their salon, which will be the second one to open in Pennsylvania. They decided on the Glen Mills community because they enjoy what the area already has to offer. “We just love that area. We shop there, we go to the movies there. It’s our go-to place. I feel like the Cherry Blow Dry Bar fits right in with that community. It’s a growing area too. Glen Mills is well established, but still up and coming. Everything that is trending, is there,” said Tamburro. The Tamburros plan to open two more Cherry Blow Dry Bars in New Jersey within the next 12 months. The franchise first began in 2013 and is continuing to rapidly expand across the country. Currently there are 11 salons open in seven states, with 20 salons in various stages of development. View Article

New-to-Texas blowout bar coming to Houston, Bryan-College Station

A Beaumont native is bringing a new blowout bar to the Bayou City. Britany Graham , also a graduate of Texas A&M University, signed a franchise agreement to develop three Cherry Blow Dry Bar locations in Houston and Bryan-College Station, according to a press release. Graham is looking for spaces in The Woodlands, Vintage Park and Bryan-College Station, but has not signed leases yet, per the release. Her first location is expected to open in Bryan-College Station this winter, a spokeswoman said. The Woodlands location likely will open six months after that, followed by the Vintage Park location in another six months. These will be among the salon’s first locations in Texas — following another franchisee's location under construction in Dallas — and will offer blowouts, hair extensions, makeup services and treatments. “I’m excited to bring this amazing lifestyle and beauty concept to Texas,” Graham said in the release. “This concept has proven strong and is seeing rapid growth throughout the country. The women here will definitely appreciate our high-quality services, and we look forward to introducing our affordable, convenient membership model to local consumers.” To open a franchise, a franchisee must, at minimum, possess $75,000 in liquid assets and have a minimum net worth of $350,000, according to Cherry Blow Dry Bar’s website . The initial franchise fee is $39,000, and the build-out costs range from $218,600 to $392,500, depending on the location chosen. Originally launched in Australia in 2008 as Blow Dry Bar, Cherry Blow Dry Bar opened its first U.S. franchise in Florida in 2013, according to a press release published on Franchising.com . Brothers Steve Vicario and Fred Vicario purchased the franchise in 2015, per the salon’s website . Today, the concept has 11 locations in seven states, per the release. “Between work, play and other activities, women want to look and feel good about their hair and makeup, but don’t always have the time to look just right for the occasion," Graham said. "Cherry Blow Dry Bar not only fulfills the need for an on-the-go, professionally styled look with consistent high-quality service, but offers it in an affordable and convenient membership model." View Article

Just Their Style

EVESHAM — With its white bar, bright red chairs, television screens and pulsing music, the Cherry Blow Dry Bar will never be confused with a traditional hair salon. Instead, its vibe speaks to today’s busy woman, always on the go and always wanting to look great. “She’s not a stay-at-home person. She works; she goes to the gym,’’ said Bryn Erace, who, with her husband, Joe, owns the dry bar, which opened at the end of July. There’s another difference between the dry bar and the more familiar salon. No hair cuts and no coloring. The emphasis is strictly on styling. Erace imagines a young client who starts her day early with a workout at the gym. “After she showers, her hair is wet. She can come here, have her hair styled and be ready for work in 45 minutes,’’ said the bar owner, a resident of Mullica Hill. A “look book,’’ filled with illustrations of the latest styles, helps clients make difficult decisions. But sometimes, what they envision is not what will be flattering. That’s where the stylist comes in with his or her experience and expertise. “Sometimes, a woman with long hair, big and bouncy, wants a look that won’t work. Or a client with tight, kinky hair wants it to be straight without realizing that will require an iron,’’ Erace said. Everyone has the same goal, she said: A customer who feels good and wants to come back. Although the focus is on styling, the dry bar offers other services, including conditioning treatment, scalp massage and makeup sessions. “We also do root-concealing spray,’’ Erace said. “Who wants to go around with gray roots showing?’’ Who indeed. Certainly not the many seniors who frequent the dry bar in addition to the younger clientele. Then, there’s the 8-year-old girl who wants her hair braided and whose mother isn’t sure how to do it. Erace and her stylists, all licensed by the state of New Jersey, are there for them. Different types of hair are styled differently and the dry bar stylists like to share what they know, like how to section the hair before styling it. The owner also cautioned that too frequent shampooing is not always a good thing. “I used to wash my hair every day,’’ said Erace, whose hair is long and straight. “But I have learned to take better care of my hair and to use dry shampoo.’’ The bottom line for her and for her clients is to feel good about themselves. “We all like to be pampered,’’ she said. Prices at the Cherry Blow Dry Bar, located on Route 73 in the new The View of Marlton shopping center, are about $39.99 for a first visit. Special memberships and packages are available. View Article

New Cherry Blow Dry Bar Coming to Marlton, NJ

CHERRY HILL -- Cherry Blow Dry Bar - an expanding franchise that provides express services including blowouts, hair extensions, makeup services and treatments -- is coming to Marlton. The new salon is slated to open this month at The View at Marlton on Route 73 and will be the third location for the Cherry Hill-based franchise in South Jersey. The other salons are located in Cherry Hill and Deptford Township. Bryn Erace, will own and operate the new salon with her husband, Joe. Bryn and Joe are no strangers to franchising, nor the lifestyle and beauty industry. Together, they own and operate three Hand & Stone Massage and Facial Spa franchises in New Jersey and Pennsylvania. "We wanted to expand our franchise portfolio, but most importantly, wanted to do it with another lifestyle and beauty concept," said Bryn. "We knew we found a winner when we came across Cherry Blow Dry Bar. The concept has proven strong and is continuing to expand throughout the country. We look forward to introducing our unique services to local consumers."  "We're couldn't be more excited about welcoming Bryn and Joe to our team of franchisees," said Cherry Blow Dry Bar CEO Fred Vicario. "Our proven business model paired with the industry know-how of seasoned pros like Bryn and Joe is a winning combination, and we're confident their location will thrive in Marlton." Today, there are 10 salons open and operating in seven states -- with nearly 20 more under various stages of development throughout the country. View Article