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The latest news, including inside access to the Cherry Brand and interviews with Franchisee's.

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Types of Google My Business Posts

  Now that we’ve gone over the benefits of posting on your Google My Business page on the last blog, let’s review the other types of posts available to boost your exposure on Google. Remember that each type has its own value but all posts typically include a photo or video, a title + description, and a call-to-action button. Here are the four different types of posts you can create through GMB for your Cherry salon. What’s New Events Offers Products What’s New The “What’s New” GMB post lets you post recent news, special hours, new product promotions, services available to highlight, pictures from your photo gallery, and other information. This is typically the option you will use the most and generates brand awareness and attracts people to your Cherry. These show as a carousel on your knowledge panel for people to learn about you and will appear in feed format on a mobile search. If you’re ever stuck trying to come up with a post, Google suggests topics based on the top reviews of your business such as services and products your clients love the most.                           Events You can post upcoming events on your profile to help gain publicity. Any promos are events you are doing within your local community marketing is a good way to let local viewers know you’re a part of the community. GMB event posts require you to add an event title, start date, and end date. If you don’t place these dates, the event defaults to 24 hours after posting the event. You can also include a location, description, and a photo or video to make the event more interesting. A CTA (call-to-action) button allows your viewers to RSVP or Learn More about the event.                         Offers These posts are similar to ‘what’s new’ posts and are an excellent way to advertise your monthly specials for free. You do have to put start and end times but also have the option to include links, coupon codes, and terms and conditions so it’s clear for viewers. The “view offer” CTA button can direct viewers to your website page where the offer or special is listed, giving your website more exposure as well.                   Products Product posts show up as a carousel catalog and aren’t shareable like ‘offers’ and ‘what’s new’ posts. However, you can add a product description and price tag to entice shoppers to your e-commerce store. Although all other posts have a timeframe of 7 days, product posts are always shown as active!                                   It's important to keep up to date on these posts to encourage more search results in Google for your Cherry Blow Dry Bar location. It’s also important to keep your GMB page up to date with business hours, location events, and updates on the salon. Remember, i f you ever have any questions, we are always here to help you make your franchise a success!

Improve Your Exposure with Google Posts

                                  If you’ve set up your Google My Business page with all the pertinent business info and think you’re done, think again. While creating a GMB listing is perhaps the quickest and easiest way to appear on the first page of local searches, taking advantage of posting on your GMB page is just as important. Here are some common questions about Google My Business to help you realize why these posts can be beneficial to your Cherry Blow Dry Bar. What are Google posts? They are social media-like posts that are easy to add to your Google My Business dashboard. They can be updates about your brand, upcoming events, offers, and highlight products and services. They are also a good way to set your business apart from your competitor. While your audience cannot share via Google or comment on the posts, they can share your posts to their social media accounts or via email for greater exposure.  What are the advantages of posting on GMB? The most significant advantage is that these posts provide free advertising of your brand, products, services, and offers. You will get more visibility for the search terms that are important to you and promote your Cherry to a larger audience – all without having to spend a penny.  Other benefits to Google My Business posts include: Reaching more people – when you do a post it increases your visibility on their desktop search under your business section sidebar as well as to audiences on mobile with Google maps so more people can find your business online.  Build brand awareness – you are communicating directly with local clients to build awareness of your brand. By relating to your brand, they can make better decisions on coming to you for all their hair care needs.  Keeping your clients informed – you can help keep them updated on business hour changes, holiday information, and other key info.  Engage with your clients directly – GMB posts allow you to engage with local customers right in Google search. Using posts, you can improve your potential client’s experience with photos, videos, and valuable information right when they want it.  Improves local SEO - by giving customers and future customers easy access to your business info, offer, products, and news about your Cherry salon while increasing your map pack ranking. And since GMB is tied to both local search and Google maps, you will rank better for local keywords.  Do the posts show forever? No. Google has confirmed that almost all posts only show for 7 days then are removed. The only exception to this is events that are removed after the event day has passed. Google removes posts after 7 days to help keep the content relevant and fresh for its end users.  Next time we’ll look more closely at the types of posts you can do to get the best awareness and leads for your Cherry Blow Dry Bar. Remember, i f you ever have any questions, we are always here to help you make your franchise a success!

Marketing Strategies to Locally Promote Your Cherry Salon

As a salon franchise owner, you always want to attract more clients to your salon. However, it’s easy to get into a rut when it comes to marketing strategies when trying to promote yourself in your own local community. Sometimes you have to think outside the box to not only keep your loyal clients coming back but also attract new clients.  Here are some strategies that will make your Cherry get noticed. Promote a “Slow Time Package”. Your clients are busy! They don’t always have the time to come after work or on the weekend. A visit to the salon is a welcomed escape in the middle of the afternoon from the chaos of a busy workday. By creating and promoting an express service package that is offered during lunch, or other slow times at your Cherry, you are bringing business into your salon when it would otherwise be slow, and you are giving you’re your clients the opportunity to take a much-needed break when it works best for them with the ‘bonus’ of an express service package. Your clients will appreciate this service for some midday pampering.  Build an Insta-Friendly Space for Selfies. Want an easy way to bring in business? Have your happy clients share photos on their social media showing their friends and family why they should come into your Cherry! Set up an area in your salon where they can take a selfie (or take a photo with the help of their stylist) to show off their gorgeous look. Be sure to use a Cherry backdrop, use a ring light for best lighting, and offer a discount on their next service when they share on social media with your @salon’s Instagram handle and your hashtag. What could be simpler! Keep your Google My Business Listing Current. It’s important to make sure your listing shows updated and correct information when people search for local salons in your area. Your Google listing is a leading source for clients, and potential clients, to check your hours, find your address, get directions to your Cherry, make an appointment, and see positive reviews that can sway them to come to your salon over another.  You want to make sure your location and contact details are correct, your hours are up-to-date, holiday hours are noted, and your link to your website and booking tool is prominent on your listing. Be sure to ask your loyal and happy clients to leave reviews on Google! 5-star reviews are a powerful testament to the quality of service and will bring new clients to your Cherry Blow Dry Bar. Google posts are another way to update your page, show you are active, and give important information, specials, and news about your salon.  Sponsor a Charity Event. Nothing says a partner in the community like sponsoring a charity event. It’s a great way to give back to your community while helping your salon stand out to potential new clients. Every community is different, so look at your own and decide on an event that you’re comfortable with while allowing you to give back. If you can’t see an event that you think is a fit for you, make your own! In these hard times, teaming up with a local unemployment office or temp firm to offer free haircuts to those searching for employment can be very beneficial and will boost the confidence of those looking for a job.  Remember, if you ever have any questions, we are always here to help you make your franchise a success!

Cherry Blow Dry Bar Set to Open in Brandon, FL

Cherry Blow Dry Bar Set to Open in Brandon, FL Affordable Dry Bar chain brings Upscale Express Beauty to Brandon Cherry Blow Dry Bar , one of the fastest growing blow dry bar franchises in the country, is set to open its first location in Brandon, FL this summer. The new location will service the Brandon and the Tampa Bay areas. Cherry Blow Dry Bar offers their signature express services including blowouts and lash extensions through their affordable membership model. Their premium services include keratin treatments, hair extensions, haircuts and color – most recently launching the popular brow lamination and lash lift services. The new salon, located at located at 935 Bloomingdale Ave, Brandon, FL 33511  will offer a unique membership program starting as low as $39 for a monthly blowout to nearby residents.  Customers can pick and choose from Cherry Blow Dry Bar’s styling menu, which includes nine different hairstyles – from updos and beachy waves to braids and voluminous curls.  In addition to accommodating their loyal members, they also cater towards groups, bridal parties and even little ones.  “I am so excited to bring Cherry Blow Dry Bar to the Tampa market,” said Lisa Murray, owner of Cherry Blow Dry Bar in Brandon, FL. “Hillsborough County is one of the fastest growing areas. The new location is designed to meet the need for upscale styling services at affordable prices.” Cherry Blow Dry Bar’s team of highly trained, talented stylists work with all types of hair using the best tools and products in the industry.  Brands include Blowpro and Pureology hair care, HotHeads hair extensions, Bella Lash extensions, Keratin Complex repair and treatment systems and other popular lines. During its opening month, the Brandon Cherry Blow Dry Bar will be offering several limited time offers including $10 off any lash or brow service and $30 Blowouts. To stay up to date, follow along Brandon’s Facebook page at www.facebook.com/brandonfl . For other local entrepreneurs in the Tampa- area looking to join the expanding franchise and open up their own salon, visit www.cherryblowdrybar.com/franchise/ for more information. About Cherry Blow Dry Bar Launched in 2013 and franchising since 2015, Cherry Blow Dry Bar is an expanding franchise that provides premium express services including hair blowouts, hair extensions, makeup services, lash extensions and treatments for a perfectly finished look, all at affordable prices through a unique membership model. Today, there are 16 Cherry Blow Dry Bar salons open and operating in five states, with 80 more in various stages of development. For more information, please visit www.cherryblowdrybar.com . SOURCE Cherry Blow Dry Bar

5 Benefits to Boosting Your Cherry Salon with Google Reviews

  Google reviews are an important aspect of your Cherry location’s success. New reviews not only increase your visibility but also your ROI. Here are 5 other reasons why you should take that extra step to ensure your clients are leaving Google reviews.   Influence potential guests. You may not be aware that a whopping 91% of consumers read online customer reviews when looking for a new service. Out of that 91%, 84% of them trust online reviews as they would a recommendation from a friend! Positive reviews, and responses from you back to the guest, gain trust in those that are looking to visit your Cherry!   Boosts interaction with guests. When you answer a Google review, both good or bad, in a timely manner, it shows that their opinions matter to you. Google also recognizes response activity to the review and in turn will boost the rankings.   Increases SEO and visibility. Google tracks all activity of ratings and recognizes those businesses with high ratings and a quick response time. A good review rating can push your Cherry to the Google Local Pack. This means that Google lists the first three businesses toward the top of the search page based on your location.     Improves awareness of the brand. The more often potential clients see the Cherry Blow Dry Bar name, the more likely they will be to remember and visit your Cherry when they need a blowout, haircut, or other services. Awareness and trust are huge in the success of your franchise.   Learn from your guests. Positive and negative reviews from your clients are valuable feedback. You can use this feedback to gain important insights to make improvements to your Cherry salon. You can learn about not just the salon experience, but what products your guests love the most and what stylists are making good impressions with their expertise.   One great way to boost Google reviews and encourage guests to leave reviews is with a QR code. It’s easy to display a QR code at the stylist’s stations, at the checkout, and even on the window as guests leave. This allows them to scan the code and leave a quick review when their service is fresh in their minds. When people see your Cherry is top-rated, they are more apt to trust and build loyalty with your location. There’s a lot you can do to show off just how wonderful your Cherry Blow Dry Bar really is! Remember, if you ever have any questions, we are always here to help you make your franchise a success!  

Use Facebook to Boost Salon Visits

Facebook provides a good way for you to share your hairstyles, haircuts, services, and products with everyone in your area. It also serves a useful purpose to allow your current clients to share your page with their friends to bring more guests into your Cherry Blow Dry Bar. The following are helpful tips for marketing your Cherry salon on Facebook. 1. Post lots and lots of pictures. One of the best ways to show off the talent of your Cherry stylists is to show the world just how talented they are. Posting pictures showcasing blowouts, updos, haircuts, makeup, and lashes will give your clients and clients-to-be a good idea of what your Cherry is capable of and will even inspire them to come in and request something they’ve seen on your Facebook page. Did you know that posts with pictures have a 120% more engagement rate than text-only posts? 2. Write relevant posts. People like to engage on posts and give their opinion. Don’t be afraid to ask questions on your posts – “What is your go-to updo for summer fun?” It’s a conversation starter that is relevant to your salon, is personalized to your guests, and is something that a majority of followers would enjoy discussing and posting selfies.   3. Treat your Facebook page as a mini-website. When people land on your Facebook page, they should be able to find all the information they are looking for. Salon location, products, hours, services, photos, and reviews are all tabs that are helpful in making your page user-friendly and helpful.  4. Keeping Clients Up to Date. Use Facebook to keep your clients up to date on changes to your Cherry such as weather closures, hour changes, and anything else they may need to know quickly. You can even let them know if you have last-minute openings for services so they know they can quickly come in and get their favorite service and fill an open appointment slot. 5. People Love Contests. It’s true! Whether it be an add-on to a booked service or a discount to a specialized service such as a Mother’s Day promo, people are more likely to engage on the contest page post or share it with their own Facebook friends. This can create more awareness for your Cherry to people that may not already follow you. 6. Exclusive deals for Facebook fans. When liking a business on Facebook, customers like to feel as though they are appreciated in return. You can entice them to like you on Facebook by offering 10% off their next visit or 10% off products while at your salon. By knowing that you offer exclusive deals to fans, customers will want to follow your page more closely for promos and will tell their friends so they can save as well. There’s a lot you can do to show off just how wonderful your Cherry Blow Dry Bar really is! Remember, if you ever have any questions, we are always here to help you make your franchise a success!

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