The latest news, including inside access to the Cherry Brand and interviews with Franchisee's.


7 Clever Marketing Tips and Strategies To Increase Busines

  Of course, we all know that advertising is a basic need for any business. Without advertisements, who will learn about your business? But it is also important to know how to advertise, and what marketing strategies can be used to generate the most business possible. So we have a list of tips and suggestions to help you spread the word of your new business- just in case you need any ideas.   Creating Business Networks  This is one tip that is especially good for people who are located in small towns and rural areas. Essentially, to network with other businesses means that you are cooperating with each other. Asking if your pre-established local businesses would be willing to display flyers in their windows or on their bulletin boards can go a long way. Volunteering  Volunteering your company's service for a good cause can go a long way in not only promoting your business but in creating a good reputation. These services obviously do not have to stick around for the entire time your business is open, but bringing them back every once in a while is a good reminder to the people that your business is a good one to support. An idea could be doing a senior citizen day where your staff offers free or discounted services to senior citizens for makeovers and hairstyling.  Ask Local Opinions  Asking for local opinions on your business can not only spread the word about your business, but it can also give you some amazing feedback on how you are doing as a whole. This means that you can spread the word about your business and get important criticism for bettering it in one go! Excellent Customer Service  Customer service will absolutely make or break your business so you want to make sure it is good. This does not mean that you must subject your staff to verbal abuse from customers by any means, however, providing good service and a welcoming atmosphere will help people feel comfortable in your salon and encourage them to come back. So make sure your staff is friendly, and polite, and you can even offer commodities like a candy bowl at check-in.  Online Promotions   Promoting your business online can result in reaching a variety of people you may not have otherwise brought in. Online marketing has a brilliant way of reaching people you may not expect- and can even bring people in for miles just to have their hair cut by your staff. These promotions can be done in a variety of ways from online ads, to positive social media posts and popular videos. If you provide a good service, people will take notice. The more positive reviews you have, the more likely people are to want to try your business out for themselves, and the more likely they are to want to support it. Even if you do not have customers rolling in from out of state, you can still promote an online store that they will want to buy from if they like your brand.  Customer Loyalty Rewards Keeping frequent customers is far more important than constantly bringing in new ones. If you never see the same face twice- you are doing something wrong. People come back to businesses they like and appreciate, so rewarding their loyalty is only natural. You can think of it as a way of saying “Thank you” to each individual customer that comes in frequently. So think about it- what type of customer is it that you want to bring back over and over? Which ones would hold the most benefit to keeping around? Select your terms for the loyalty rewards around that. An example could be, if you want to encourage people to come in often, offering a discounted haircut for people who come in a certain number of times. This way, they will be encouraged to come in often for that free cut down the road, and you will end up making more money on that than will be lost with the discount.  Customer Contests You can even promote your business by having a contest between customers. Choose a few products or a service you can offer as a prize and then create the terms. This can be an online, or in-person contest that can vary from having a select few customers who meet your terms online win a prize, to offering a free or discounted service to someone who can guess the number of beans in a jar. This can create hype and excitement, and people who may not otherwise have wanted to try may hear and decide to join in. This means you are very likely to expand your customer base, since people are attracted to the companies that do promotional tactics like these.  Remember, with marketing and advertising you shouldn’t be afraid to get creative. If you have any questions or need any help, remember that you can contact us with any questions you may have to get your Cherry Blow Dry Bar franchise booming.

Dazzle Your Instagram Followers with Before and After Shots

When you go to post photos on your Cherry Blow Dry Bar Instagram, knowing what to post can be difficult, especially when you are first starting out. One thing that you cannot go wrong with, your posts, is before and after shots. They are simple, easy, and a great way to start out as you figure out what else works on your account.  Consistent Posting When you post before and after shots, you give yourself content to provide even when you do not have much else to contribute to your timeline. Instagram algorithms love accounts that post often. So when you post these pictures you are giving yourself that extra boost for when you do have other things to post, like promoting your products or advertising a new service. This is a way to ensure that people will see your posts often.  They Show Off Your Stylists Talents When you post these photos it communicates something to the public that is not always able to be conveyed through words alone. Pictures are after all, worth a thousand words as they say. Posting the especially impressive before and after shots allows you to brag about individual employees and show people who are best at which treatments and styles. This will make it easier for people who are coming into your salon with no prior experience. They can know what to expect, or even come in to get a specific look that has already been done on another client. They can even know which stylist they would be most comfortable with styling their hair and request them directly!  They Are An Easy Digital Marketing Strategy Digital marketing today can absolutely make or break your business. You are able to advertise in a variety of ways both for free and paid- and free advertising is some of the best you can get. Since social media accounts are a great way to promote your business for free it would make sense that before and after shots are a great way to advertise your brand. It displays the quality of your work and the work of your employees. When people see that you have great quality service, they will follow your account and be much more likely to purchase from your online store and pay the salon a visit.  Tips For The Best Shots The most important tip for getting a good picture for your feed is to ask for the client’s permission before you ever take the photo. There are some people who are uncomfortable with being posted online, especially on public accounts. If they realize that they have had their likeness displayed somewhere they did not want to be shown, you could very well lose the client- and a consistent customer base is more important than drawing in new customers. That being said, you can also invest in different kinds of lighting methods designed for highlighting pictures. Halo lights, for example, might be a good investment to make your photos attractive. If you have the ability to, hiring a professional photographer for your Instagram can also be a great way to ensure consistent and quality content for your followers. There are a lot of reasons why before and after shots can be beneficial to your brand. If you ever have questions, make sure to ask- we are here to help keep your Cherry Blow Dry Bar franchise thriving!

The Best Content To Post To Gain New Business

Social networking sites can be hard to navigate sometimes, and knowing what to post to generate business can be a hassle. Here are a few suggestions on what you can post if you’re looking to boost your business with online strategies.  Before/After Shots Before and after pictures can be huge in displaying the talent of you and your staff. This will show people exactly what you’re capable of doing, and how much damage you can work with. If they see that you were able to turn a messed-up home cut into something beautiful or help someone bounce back from a poorly done box dye, they will know exactly where they need to go if they find themselves with a hair emergency.  Customer Reviews Showing honest reviews from satisfied customers can be a great way to promote your business and show your followers that you are good at what you do! This is also a good way to acknowledge your customers, thank them for their kind words and make them feel seen. In doing this you build positive relationships with your regulars and ensure that they will not only come back regularly but feel welcome when they do. Talk About Your (Favorite) Products! Talking about and demonstrating how to use your favorite products can generate new business- especially if they are your own products you sell in your shop. In these posts you can include a link to send people to your website so they can order your products. Keep Your Followers Up To Date Is there news about your salon? Did you hire a talented new hairdresser or get an awesome new product you think they’ll enjoy? Did you start offering a service your clients have been begging for? Let it be known. People are often intrigued by new things in businesses they trust.  How-to Videos With our current events, a lot of people may find that they would rather stay home than go to a salon. So, instead of them going to the salon, bring the salon to them. You can post simple how-to videos on your page to offer your followers worthwhile advice on certain haircuts and hairstyles. Keep it simple, keep it easy, and if your advice was helpful, they will have your salon in the back of their mind once they’re ready to go out again.  All of this is on top of the various other creative things you may decide to start talking about on your page. There are a million things you can post to promote your business, and not every business page should look the same. So don’t be afraid to make yourself stand out. If you have any questions, remember you can contact us for advice. We are here to ensure the success of your franchise!

Tips and Tricks on How to take the best photos for your Cherry Instagram

  A good social media presence can be key for good business. In our current day, social media is one of the best ways to advertise your brand without paying a ton of money- you just have to know how to do it. So taking good pictures for your Instagram account is paramount in keeping up your number of followers and clients. We are rooting for your success with this franchise, so here are a few good tips and tricks for making sure your Cherry Dry Bar Instagram is flawless and appealing.  Use Good Lighting Lighting is incredibly important when you’re taking appealing photos. It can be the key factor in whether your photo will look nice, or lifeless. Don’t take photos in light that is too bright, because it will obstruct details and no one will be able to understand what is happening in the picture. At the same time, you also don’t want your photos to be too dark for similar reasons. Lighting can be used to emphasize certain aspects of photos as well, so you should think about getting lights specifically designed for taking a good picture. This isn’t necessary, but it can help. If you’re lucky enough to have your windows positioned towards the rising/setting sun, you can also count on the golden hour to light up your salon and offer some photos with an appealing soft glow. Golden hour can vary depending on your location, but the majority of the time it can be noticed at twilight, between 6-7 am and 7-8 pm.  Understanding Filters Filters are far from necessary, but they can pretty up and add to otherwise more boring photos. Certain filters can add brightness to the picture you took, making for a cleaner and more detailed-looking image. They can also add a nice glow to a picture if you missed golden hour. Just don’t use any that are overly saturated, otherwise, the colors may be strange.  Optimal Angles Angles are very important when taking a nice photo. Taking photos at different angles will spice up your feed and keep it interesting. At the same time, getting the right angle is important for making sure that you get a picture worth posting. Don’t be afraid to play around with them to see what works best for your salon’s setup. Don’t be afraid to look at other successful salon’s Instagrams and look at their most popular photos to understand what angles work best either. Keeping things neat, clean, and parallel can be a good starting point.  Remember, a picture is worth a thousand words! You’ll be competing with a lot of different businesses, so making sure your photos are well done and stand out will help keep attention on you and your business. Use the proper hashtags so people can discover your salon, and post frequently as well to make sure Instagram’s algorithm favors you. All these things will not only help ensure you take good pictures but boost the chances of you growing your platform. 

How Social Media is Key In Promoting Awareness For Your Salon

Social media in our society has become a big part of promoting businesses everywhere. This includes your Cherry Dry Bar Franchise. Here, we list some of the many perks to using social media for your business and growth. It Increases Awareness of Your Brand Posting your business publicly is a major way to increase people’s awareness of your business. Especially frequent posting. This is because social media sites run off of algorithms, and those algorithms tend to favor frequent posters. It’s a technique in marketing your business totally unique to this time period and can spread knowledge of your services far and wide. This is without mentioning the benefits of having your viewers share your content with others. They can give you tons of feedback as well! Cost-Effective Advertising  Having a public profile for your business alone is an advertisement for your brand, with the cost being a few clicks of a button every day. With you and others sharing and spreading knowledge of your business, you’ll get more clientele. Paid promotions online also tend to be less expensive in comparison to other options. This gives you the opportunity to promote your business to the public without needing to break the bank.  Use it to Advertise Your Services The service you provide is without a doubt a big deal for potential customers. Using these social media platforms to show and promote the service you provide, letting people see behind the veil and feeling like they can trust you, will not only let them see the talent you and your stylists have on hand but create a welcoming environment that will make even the most nervous client feel welcome.  This also gives your customers the unique opportunity to see what service they can expect beforehand, and decide if they’re willing to spend time and money for it. Being transparent, letting them know how you operate, and answering questions will cater well to your potential customers and tell them that your service and staff will be pleasant to work with and be good at their work.  Partnership Opportunities   When you’re online you can actually create partnerships or do collaborations with other businesses, creators, and influencers. People who have an audience you don’t, or people with large platforms in general, can really help boost your following, and in turn, grow your business. This is just one step up from friends and family recommending your brand, which is what people have relied on in the past. Remember we want to help you grow your business and be as successful as you can be. If you have any burning questions you need to have answered, make sure to contact us!

How to Advertise for your New Business with Facebook Marketing

  Facebook is a method a lot of business owners can use to market their business. It can be used for a variety of different types of businesses and salons are no exception. You can show off your services and let potential customers know what your salon has to offer! So, here we’re giving you some tips on how to market your Cherry Blow Dry Bar effectively on Facebook.  Posting What you post on your social media account is vital to your views. There are algorithms to consider on what Facebook will boost, and those algorithms like frequent posters. You can post pictures of hairstyles and haircuts, or write text posts relevant to the happenings in your salon. You’ll want to post something engaging - something your clients and viewers can interact with. Ask questions or post polls.  Create Ads Did you know that Facebook actually has a feature to make ads? If you go onto your page, there should be an “ad center” option. When you click on that, you’re given the option for creating an ad. There is a cost to making them, but making a Facebook ad is a good way to spread the word for your page and business.  Do Livestreams People who love your business will love to watch live streams and people who don’t know your business can learn a lot from them. Live streaming when you can, especially if they offer good information, will offer entertaining insight for both current fans and those who remain skeptical. It’s a way to feel personal without actually getting too personal as well, allowing people to feel more comfortable and casual with you and your employees.  Share Helpful Information Do you have products that can help people with common beauty problems? Make an informational post about it! Have any tips on how to fix common beauty issues at home? Tell the people. When you’re posting this kind of information it is both a tactic for advertising your products and lets people know that you care about them at home just as much as when they’re in the salon. It will help you feel like a legitimate and trustworthy business.  Update Frequently Make sure that you’re posting regular updates about any changes that happen in your salon! If there are unusual closings coming up, your hour's change, or any new services you have to offer let it be known. If you have a shop make sure they know when popular items are restocked. Keeping your client and viewer base frequently updated on your salon’s changes will ensure that they can book appointments and make orders effectively, without disrupting your schedule or their own.  You can do a lot on Facebook to promote your business. Doing so can make quite a name for your Cherry Blow Dry Bar salon. And there’s a lot more you can do than what we have compiled here- so if you’re doing something that’s effective, then keep up the good work. If you have any more questions make sure you contact us, we want to help ensure your franchise thrives!