The latest news, including inside access to the Cherry Brand and interviews with Franchisee's.


Everything You Need to Know About Properly Using a Blow-Dryer

Everything You Need to Know About Properly Using a Blow-Dryer The general consensus is that too much heat on the hair can be damaging, which, in turn, gives the blow-dryer a somewhat bad reputation. However, when used correctly, your strands can actually flourish under the pressure, whether your goal is to style it bone straight or enhance a curl pattern by diffusing. And since the fall season tends to be a time when we turn up the tool usage, now is the time for a refresher on the smartest and safest way to utilize a hair dryer, regardless of your texture. Safe Temps First, all hot air isn’t bad. According to MariLynne Cosmillo, director of education for  Cherry Blow Dry Bar  (one of the fastest-growing blow-dry bar chains with 18 operating salons and 60 more set to open in the coming months), it’s only “too hot” when used incorrectly. “If you’re not using a concentrator nozzle to direct the cuticle to help make the strands smooth, you’ll need to keep going over that same hair multiple times,” she says. The latter is what results in overly dry, staticky hair. So that attachment is definitely necessary. If your goal is a straight look, remember that coarse hair requires more heat to relax the curl pattern, whereas fine hair is the opposite. “A professional will know how to swiftly work through each section of fine hair, but at home, if you have fine and thin hair, a warm setting is a safer bet,” says Cosmillo. How to Do It So if your goal is bone-straight hair, start by applying product to prep the hair and then roughly dry to remove excess moisture for a quicker blow-dry. “Next, sectioning is essential! Your first section should be wherever your biggest challenge is—for example, bangs, or a frizzy hairline. Clip the remaining hair up with a big clip. I recommend always using a round brush instead of a paddle brush to blow-dry with because it doesn’t provide any ‘pull’ for smoothing or offer any shape to the hair. When choosing a brush for your style, remember that the bigger the brush, the straighter the hair,” says Cosmillo. “Focus on one section at a time, folding the hair around the round brush to create tension, and start blow-drying your root area first. Slowly work your way down, mid to ends, and keep rolling the brush at the ends to seal them smooth. Continue this process until the hair is completely dry.” Once you’re done, use the cold air setting and gently cool down your hair all over. According to Cosmillo, this adds shine and helps close the cuticle to prevent frizz or curl from re-forming. On the other hand, if you’ve got curly/wavy hair and want to keep it that way, a diffuser (instead of air-drying) will give the hair more fullness and help balance out the curl for a better finished style. Mind Your Roots One of our biggest blow-dryer fears is going overboard with the heat near our roots and burning the scalp. If you’re hell-bent on ensuring your roots get the same treatment as your ends, the trick is to aim the air outward instead of inward toward your scalp. “Start by wrapping the section of hair around the brush once, and lift the hair up or outward away from your scalp (not down, because heat spreads). Using a blow-dryer with a nozzle attached, direct the air outward toward the brush,” says Cosmillo. “Use a ’scooping’ motion at your root to let the air hit your root and quickly back out. This will make the root smooth, provide volume, and keep you from applying too much heat.” Expert-Approved Options So, now that you know how to properly use your blow-dryer, it’s time to make sure the one you have is quality. Cosmillo says the best options “will have a wattage of at least 1875 for good power; three heat settings including hot, warm and cool; and come with a nozzle attachment.” View the full article, and see the 10 blow-dryer options that hit the mark, including one with a diffuser for curly girls  here  

Ribbon-cutting ceremony for Cherry Blow Dry Bar Dr. Phillips

Ribbon-cutting ceremony for Cherry Blow Dry Bar Dr. Phillips Photo courtesy of WOCC West Orange Chamber of Commerce  members celebrate the opening of the Cherry Blow Dry Bar in  Dr. Phillips . West Orange Chamber of Commerce  representatives held a ribbon-cutting ceremony for Cherry Blow Dry Bar in  Dr. Phillips . WOCC builds partnerships, strong businesses and commitment to the community by serving as the leading business advocate in Central Florida, facilitating opportunity to nearly 1,000 member businesses. For more information about WOCC, call 407-656-1304 or visit wochamber.com. View the full article here .

Express Services - The Look Good, Feel Good Industry

Express Services - The Look Good, Feel Good Industry Blowout bar industry veteran MariLynne Cosmillo from  Cherry Blow Dry Bar’s  styled them all – from Chrissy Teigen over Blake Lively to Kate Upton. Now she shares exclusively some insights on how and why express beauty services are widely demanded and how trying a new tool can really change your entire look! 1) What attracted you to the hair industry?  I owe the start of my career to my childhood friends’ salon-owner parents. My inspiration for getting into this business was watching them work their magic. What’s so great about this industry is how you can work in so many areas of the business from teaching to platform work, product development, management and more. I’ve never settled if I wasn’t growing, so I’ve really enjoyed the adventure of exploring and learning each facet.  2) Who are your celebrity hair icons and why?  Julia Roberts has always been my hair icon—she has such an incredible mane! Flipped, diffused, brushed out romantic waves – she can do no wrong, and her color always looks flawless. I also admire Chrissy Teigen as a hair icon as her looks are always current, relatable and fashionable, and has a great team of stylists showing off her versatility from extensions to top-knots and textured cuts. 3) What changes have you seen in the industry throughout your career?   Ten years ago most of the country had no idea what a blowout was. Now there is a whole industry created around the perfect blowout, resulting in more career opportunities for hair stylists and more business opportunities for entrepreneurs.  Stylists who used to need years of ‘dues’ before being granted their own chair now have the ability to start their careers the moment they graduate, and some even sooner, thanks to the blowout bar industry. Many salon owners nowadays aren’t veteran hair stylists but women who love the service and want to bring it into their communities, which used to be unheard of.  4)    Why do you think the express beauty   service category has really taken off?  Women everywhere are looking for more express services besides just nails today. Why not hair? Why not makeup, extensions, treatments? As a look-good, feel-good industry, we’re all simply figuring out how to offer women what they want at an affordable price point. At Cherry Blow Dry Bar, we believe our membership model gives women that accessibility and convenience. I see this as yet another opportunity for our industry, and I predict we’ll be seeing many more membership offerings over the next few years. 5) Describe the perfect blowout.  Once you know the art and amount of work that goes into shaping the hair properly, there is something very satisfying about those perfectly smooth strands. The perfect blowout is light – it follows the flow of the head, is full of body, touchable and each piece consistent with the next. It could be wavy, bouncy or straight, but it’s meticulously styled to look so naturally flawless. 6) What advice do you give clients who are looking for a change?   Don’t jump to chop it – choose to put the effort into changing how you style it. Try a new tool, like a curling iron or a different sized barrel, change your finishing products, and experiment with some tips from your stylist! 7) What are the top trends you predict for fall?  Although I believe that bouncy, big-barreled curls aren’t going anywhere, I see straighter, smoother looks coming this fall. I believe the side part is making a comeback in a big way to allow more volume on the crown. Lastly, shorter hair! Shoulder-length is trending, and there is no better time than the fall to get rid of those sun-dried ends for a fresh look.   By Alissa Zarrabi View the full article  here .

Glam Hair Styling Services with a Cherry on Top

Glam Hair Styling Services with a Cherry on Top Published on lifestylefrisco.com The tagline of  Cherry Blow Dry Bar  says it all… providing glam hair styling services at affordable prices. At Cherry Blow Dry Bar, there’s a price point for everyone to experience their full menu of styling services. Beautiful blowouts, dry styles, braids, updos, treatments, scalp massages, and hair extensions, plus makeup applications, and styles for little ones. You Deserve the Cherry Best Cherry Blow Dry Bar’s team of highly-trained stylists use the best brands, like  Blowpro  and  Pureology  hair care,  HotHeads  hair extensions,  Beauty Addicts  and  Ecru Beauty  professional makeup, and  Keratin Complex  repair and treatment systems. The talented stylists are there to give customers beautiful blowouts no matter the hair texture – curly, fine, short, or long. Cherry Blow Dry Bar is all about giving you a smooth style and gorgeous hair care extraordinaire! Background of the Business Originally founded by two brothers in Cherry Hill, NJ, the business and their hair following has grown, transforming the original concept of blowout styling into a wildly popular membership model. The Cherry model offers a way to get a  “look good, feel good”  service whenever you need it – all day, every day. With six locations in New Jersey, plus three more blossoming soon, Cherry Blow Dry Bar has a big presence on the east coast. But, the beauty business is growing across the nation with more locations open or in-development in Tuscaloosa, Alabama, Coral Gables and Orlando, Florida, Atlanta, Georgia, New Orleans, Louisiana, three in Pennsylvania, and in addition to our Frisco location, Texas has another Cherry Blow Dry Bar in College Station. In February 2018, Shelly Maestranzi opened the Frisco location at none other than THE most stylish and on-trend space in town –  The Star . Shelly wants Cherry Blow Dry Bar to become a big part of the Frisco community. She says, We’re excited to now be here in Frisco and participating in all that the community has to offer by getting to know everyone who lives and works in the area. We’re also currently hiring more stylists, and those who have the skills are encouraged  to apply . Our memberships start as low as $59.99 per month, and unused blowouts roll over to the next month. Our members have access to exclusive rewards and can redeem points for services, products, and much more! Trend Alert Anyone interested in truly transforming their look in an instant should consider hair extensions and Cherry Blow Dry Bar can make it happen. Extensions also help with curls to hold, and can be the perfect solution during the difficult transition from shorter styles to growing longer hair. While hair extensions are a very popular beauty trend, quality hair extensions can be expensive. With volume purchasing power, Cherry Blow Dry Bar offers the service at affordable costs for an instant transformation. Repeat As Needed The membership packages are the key to getting the best pricing for Cherry’s glam services. The Signature Membership includes two blowouts per month, and they roll over to the next month if you can’t use them! Need more? The Trendsetter might be for you with four blowouts per month. You can also pre-purchase twelve blowouts to use as you wish throughout the year.  Memberships perks include discounted services, exclusive rewards, and 10% off retail products. If you haven’t already spotted Cherry’s prime location facing the iconic Dallas Cowboys World Headquarters at The Star in Frisco, look for it next time you’re there for dinner. Better yet, stop in for a free consultation and see for yourself that Cherry is your new go-to for a glamorous look, hair-transforming long curls, or trendy braids. Visit  Cherry Blow Dry Bar Frisco online  or call (469) 535-3700 to book your first appointment. Find the full article: here