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Cherry Blow Dry Bar to Open First Philadelphia Location

The Philadelphia area has seen a number of blowdry bars open in recent years, including the newest such salon on the scene, Cherry Blow Dry Bar. The New Jersey-based chain, known for its widely popular membership model, will soon open its first Philadelphia location at the Paoli Shopping Center in Paoli. The blowdry trend, which has been around nationally for almost a decade, took off a few years back when the recession was still underway and women were saving money by not getting their hair cut and colored as frequently. Rather than pay upwards of $100 for such services, women could get a blowout for more than half the cost. “I knew nothing about hair, but saw a niche in the market and opportunity to get into an exploding industry without having to figure it out on my own,” said salon owner Bob Ferry, referring to Cherry Blow Dry Bar’s proven business model and operational methods. “The concept has proven strong, and Cherry Blow Dry Bar is continuing to expand throughout the country. I look forward to introducing our unique services to local consumers.  A former Goldman Sachs vice president, Ferry was attracted to Cherry Blow Dry Bar after growing tired of the monotony and the numbers-based world. He wanted to have a business where he could interact with normal everyday people. “I wanted a business with happy and pleasant workers and clients,” he said. Together with his wife, Michelle, also a veteran of the financial services industry, Ferry plans to open at least three Cherry Blow Dry Bars in the Philadelphia area. In addition to the membership plans, which start at $59 for two monthly blowouts, Cherry Blow Dry Bar offers introductory blowouts starting at $35.99, as well as extensions and make-up services. Additional services such as scalp massages, protein treatments, braids and clip-in applications are also offered. Prices vary per location.  “It’s a place for women to come and get primped and pampered to look their best – no matter the occasion,” said Michelle. Whether for dinner, for work, or just because, getting a blowout can do wonders on your appearance and confidence.”  View Article

Cherry Blow Dry Bar Continues to Flourish One Year After Acquisition

One year after being acquired by brothers Fred and Steve Vicario, Cherry Blow Dry Bar has opened three new salons and is continuing to bring its unique membership model to even more markets nationwide. Today, there are six salons in four states – including California, Florida, New Jersey and Virginia – and an additional six locations in development, all of which are expected to open by the end of the year. The initial success has only fueled their plans to expand quickly across the country, and they're aiming to add 200 franchisees by 2020.  “We knew nothing about hair, but saw a niche in the market and knew there were different things we could bring into Cherry that would take the brand to the next level, particularly the idea of taking a time-consuming task off the consumer's hands and offer a membership plan for it,” said Fred Vicario. “That's the crux of our business plan, and one that's propelling us into a rapid expansion.” In addition to the membership plans, which start at $59 for two monthly blowouts, Cherry Blow Dry Bar offers wash and blowouts starting at $35, as well as extensions and make-up services. Additional services such as scalp massages, protein treatments, braids and clip-in applications are also offered. Prices vary per location. The Vicarios also stress availability as a key part of their plan, pointing to their 7 a.m. to 9 p.m. hours that target women looking for beautiful hair, no longer needing to be justified by a special occasion. “There is nothing wrong with getting primped and pampered to look your best – no matter the occasion. Whether it’s your best friend's bachelorette party or a particularly tough Hump Day, getting a blowout can do wonders on your appearance and confidence,” said Steve Vicario. Though hair care might not have been the Vicarios' forte, franchising is. As regional directors for Hand & Stone Massage and Facial Spa, the brothers developed 25 sites, two of which they own. Formerly an executive at Maaco (20 years), Fred Vicario helped grow the auto-painting and collision-repair shops franchise from 300 to 550 locations, and he has been a Goddard School franchisee for 15 years. In addition, prior to buying the rights to the company last year, Fred and Steve were regional developers for Cherry Blow Dry Bar. “A new concept in hair care, the blowout category is quickly growing into what has become a $40 billion a year global hair salon industry,” added Fred. “There is no end in sight for the growth of this industry, and with a sound, proven business model and operational method in place, Cherry Blow Dry Bar offers prospective franchisees a way to get into an exploding industry without having to figure it out on your own.” Including a franchise fee of $39,000, the total investment to own and operate a Cherry Blow Dry Bar is $218,600 - $392,500. For more information about the Cherry Blow Dry Bar franchise opportunity, please visit http://www.cherryblowdrybar.com/franchise. View Article