The latest news, including inside access to the Cherry Brand and interviews with Franchisee's.


The Best Philadelphia Blow Dry Bars

Field Guide: The Best Philadelphia Blow Dry Bars to Upgrade Your Hair Fast Authors Carrie Denny Whitecraft and Lauren Mcgrath highlight their "favorite places to get our tresses tousled from Center City to the Main Line", featuring Cherry Blow Dry Bar Paoli as one of their best picks! Cherry Blow Dry Bar 1588 Kings Highway, Cherry Hill; 33 Leopard Road, Paoli To say this mane-taming franchise is blowing up would be an understatement — it already boasts two Philly-area locations and will soon welcome five more to the South Jersey region (we hear Marlton and Voorhees are next). With an open floor plan, cherry-red chairs popping against white marble countertops, and pop music videos on a constant TV loop, this place is a fun oasis for a busy lady. Oh yeah, and the blowouts are pretty rad, too. (One source says her loose, voluminous curls lasted for a week!) Be sure to check out their graduated memberships, from two blowouts a month ($59.99) to four per month ($99.99) for the truly high-maintenance — hey, no judgments here on that weekly blowout. View Article

At Cherry Blow Dry Bar Paoli, The Blowout is Queen

Stylist Jade Thompson works on the hair of Kristen Weetenkamp of Paoli at Cherry Blow Dry Bar in the Paoli Shopping Center Tuesday. PETE BANNAN — DIGITAL FIRST MEDIA Kristen Weetenkamp, a busy health care professional, had an important business trip coming up when she decided to make a quick stop at the Paoli Shopping Center. It was her first time at the Cherry Blow Dry Bar, which opened its first Pennsylvania franchise in the shopping center in July to tap into the Main Line market. “It’s good to see it out in the suburbs,” Weetenkamp, 42, of Paoli, said of the new business. Blow dry bars have been around for about a decade but have been concentrated mostly in urban settings. Unlike regular salons, stylists at dry bars don’t cut or color hair. They wash, dry and style it – sort of a tune-up in between regular cuts. According to the franchise, the trend took off when the recession was still underway and women were saving money by not getting their hair cut and colored as frequently. Rather than pay upwards of $100 for such services, women could get a blowout for half the cost – and in half the time. “I have to travel for work this week and I want to look good for work meetings while I’m on the road,” Weetenkamp said. “I get my hair done every eight weeks at a regular salon and I just wanted to try this out. It’s great to have for a special event. I love the concept.” After she was done, Weetenkamp said her hair was “so much smoother and more polished” than when she came into Cherry. “It makes you feel good when your hair feels good.” Her reaction is music to the ears of salon owner Bob Ferry, who was looking for a new career after spending 30 years in banking. A former Goldman Sachs vice president, Ferry said he was attracted to Cherry Blow Dry Bar after growing tired of the monotony and the numbers-based world. “I was told to retire a little earlier than I wanted,” said Ferry, 55, of Newtown Square. “I was just looking for something totally different ... I wanted a business with happy and pleasant workers and clients.” Together with his wife, Michelle, also a veteran of the financial services industry, Ferry spent more than $300,000 to open the Paoli location. He said he plans to open at least three Cherry Blow Dry Bars in the Philadelphia area. The Cherry franchise is based in Cherry Hill, N.J., and has a location in Florida, two in Virginia and one in San Francisco with another handful on the way. “I’m friends with (one of the franchise owners),” Ferry said in explaining how he ended up in the hair business. “I had approached him about another business and he suggested this.” “I knew nothing about hair, but saw a niche in the market and opportunity to get into an exploding industry without having to figure it out on my own,” Ferry said. The business is based on volume and after a month the Paoli Cherry Blow Dry Bar is doing 90 to 95 services a week, about enough to break even. The goal, Ferry said, is to get that number up to around 110. It now has eight stylists and plans to have 14 or 15 when business picks up in the fall, “and hopefully we’ll keep growing from there.” Katie Marucci, salon manager and master stylist, said there are six basic services, with the two most popular being the Big and Bouncy volume, body, and curls service and the Beachy Keen, which creates waves and texture. The salon also provides hair extensions, scalp massages, protein treatments, braids and clip-in applications. “It’s a quicker pace here than in a regular salon,” said Marucci, who has been in the industry for 10 years, most recently at a dry bar in Center City Philadelphia. “Instead of 2½ hours, here you’re done in 45 minutes or an hour.” The business, open seven days a week, is membership-based with prices and deals dependent on the number of monthly visits. Introductory blowouts start at $36. View article

Cherry Blow Dry Bar Coming to Atlanta

Cherry Blow Dry Bar, a specialty salon that provides premium hair blowouts, makeup services, and hair applications or treatments at affordable prices, is coming to Atlanta, GA. The new blow dry bar is slated to open in the fall and will be located at 3167 Peachtree Road NE in the newly remodeled Buckhead Exchange Shopping Center, which is a prime location in the heart of Buckhead. This will be Cherry Blow Dry Bar’s first location in Atlanta. Company plans call for opening as many as 10 area locations over the next few years.  “Cherry Blow Dry Bar’s tremendous growth potential, experienced leadership team, and recurring revenue model is what drew us to the brand,” said Christian Pillat, a local entrepreneur who was recently named to Atlanta’s Power 30 Under 30. Christian signed the franchise agreement with partners Dean and Joel Kasperzak. “We are excited to bring this blow dry bar concept to Atlanta.  The women here absolutely love to get pampered and will definitely appreciate the flexible memberships that we offer.” The agreement represents the latest step in Cherry Blow Dry Bar’s franchise store growth and supplements a handful of other agreements previously signed in California, Florida, Georgia, New Jersey and Pennsylvania. “This is the latest example of our continued expansion efforts in the Southeast and a true testament to the brand’s appeal,” said Fred Vicario, president of Cherry Blow Dry Bar. “Since we began franchising last year, we have made great strides in expanding to new markets across the country and this is another incredible milestone for the company.” Founded in 2013, Cherry Blow Dry Bar offers blowouts for hair of any length starting at $35. Customers can pick and choose from the salon’s styling menu which includes nine different hairstyles – from updos and beachy waves to braids and voluminous curls. Salons offer three types of memberships, starting at about $59 for two monthly blowouts.  Additional services such as full make up application, scalp massages, hair extensions, braids and clip in applications are also offered. Express smoothing treatments are also offered. “Our salons are designed to make you look and feel like a million bucks without breaking the bank. Cherry Blow Dry Bar makes it fun, convenient and completely accessible,” added Pillat.  view article