The latest news, including inside access to the Cherry Brand and interviews with Franchisee's.


New-to-Texas blowout bar coming to Houston, Bryan-College Station

A Beaumont native is bringing a new blowout bar to the Bayou City. Britany Graham , also a graduate of Texas A&M University, signed a franchise agreement to develop three Cherry Blow Dry Bar locations in Houston and Bryan-College Station, according to a press release. Graham is looking for spaces in The Woodlands, Vintage Park and Bryan-College Station, but has not signed leases yet, per the release. Her first location is expected to open in Bryan-College Station this winter, a spokeswoman said. The Woodlands location likely will open six months after that, followed by the Vintage Park location in another six months. These will be among the salon’s first locations in Texas — following another franchisee's location under construction in Dallas — and will offer blowouts, hair extensions, makeup services and treatments. “I’m excited to bring this amazing lifestyle and beauty concept to Texas,” Graham said in the release. “This concept has proven strong and is seeing rapid growth throughout the country. The women here will definitely appreciate our high-quality services, and we look forward to introducing our affordable, convenient membership model to local consumers.” To open a franchise, a franchisee must, at minimum, possess $75,000 in liquid assets and have a minimum net worth of $350,000, according to Cherry Blow Dry Bar’s website . The initial franchise fee is $39,000, and the build-out costs range from $218,600 to $392,500, depending on the location chosen. Originally launched in Australia in 2008 as Blow Dry Bar, Cherry Blow Dry Bar opened its first U.S. franchise in Florida in 2013, according to a press release published on Franchising.com . Brothers Steve Vicario and Fred Vicario purchased the franchise in 2015, per the salon’s website . Today, the concept has 11 locations in seven states, per the release. “Between work, play and other activities, women want to look and feel good about their hair and makeup, but don’t always have the time to look just right for the occasion," Graham said. "Cherry Blow Dry Bar not only fulfills the need for an on-the-go, professionally styled look with consistent high-quality service, but offers it in an affordable and convenient membership model." View Article

Just Their Style

EVESHAM — With its white bar, bright red chairs, television screens and pulsing music, the Cherry Blow Dry Bar will never be confused with a traditional hair salon. Instead, its vibe speaks to today’s busy woman, always on the go and always wanting to look great. “She’s not a stay-at-home person. She works; she goes to the gym,’’ said Bryn Erace, who, with her husband, Joe, owns the dry bar, which opened at the end of July. There’s another difference between the dry bar and the more familiar salon. No hair cuts and no coloring. The emphasis is strictly on styling. Erace imagines a young client who starts her day early with a workout at the gym. “After she showers, her hair is wet. She can come here, have her hair styled and be ready for work in 45 minutes,’’ said the bar owner, a resident of Mullica Hill. A “look book,’’ filled with illustrations of the latest styles, helps clients make difficult decisions. But sometimes, what they envision is not what will be flattering. That’s where the stylist comes in with his or her experience and expertise. “Sometimes, a woman with long hair, big and bouncy, wants a look that won’t work. Or a client with tight, kinky hair wants it to be straight without realizing that will require an iron,’’ Erace said. Everyone has the same goal, she said: A customer who feels good and wants to come back. Although the focus is on styling, the dry bar offers other services, including conditioning treatment, scalp massage and makeup sessions. “We also do root-concealing spray,’’ Erace said. “Who wants to go around with gray roots showing?’’ Who indeed. Certainly not the many seniors who frequent the dry bar in addition to the younger clientele. Then, there’s the 8-year-old girl who wants her hair braided and whose mother isn’t sure how to do it. Erace and her stylists, all licensed by the state of New Jersey, are there for them. Different types of hair are styled differently and the dry bar stylists like to share what they know, like how to section the hair before styling it. The owner also cautioned that too frequent shampooing is not always a good thing. “I used to wash my hair every day,’’ said Erace, whose hair is long and straight. “But I have learned to take better care of my hair and to use dry shampoo.’’ The bottom line for her and for her clients is to feel good about themselves. “We all like to be pampered,’’ she said. Prices at the Cherry Blow Dry Bar, located on Route 73 in the new The View of Marlton shopping center, are about $39.99 for a first visit. Special memberships and packages are available. View Article