The latest news, including inside access to the Cherry Brand and interviews with Franchisee's.


5 Benefits to Boosting Your Cherry Salon with Google Reviews

  Google reviews are an important aspect of your Cherry location’s success. New reviews not only increase your visibility but also your ROI. Here are 5 other reasons why you should take that extra step to ensure your clients are leaving Google reviews.   Influence potential guests. You may not be aware that a whopping 91% of consumers read online customer reviews when looking for a new service. Out of that 91%, 84% of them trust online reviews as they would a recommendation from a friend! Positive reviews, and responses from you back to the guest, gain trust in those that are looking to visit your Cherry!   Boosts interaction with guests. When you answer a Google review, both good or bad, in a timely manner, it shows that their opinions matter to you. Google also recognizes response activity to the review and in turn will boost the rankings.   Increases SEO and visibility. Google tracks all activity of ratings and recognizes those businesses with high ratings and a quick response time. A good review rating can push your Cherry to the Google Local Pack. This means that Google lists the first three businesses toward the top of the search page based on your location.     Improves awareness of the brand. The more often potential clients see the Cherry Blow Dry Bar name, the more likely they will be to remember and visit your Cherry when they need a blowout, haircut, or other services. Awareness and trust are huge in the success of your franchise.   Learn from your guests. Positive and negative reviews from your clients are valuable feedback. You can use this feedback to gain important insights to make improvements to your Cherry salon. You can learn about not just the salon experience, but what products your guests love the most and what stylists are making good impressions with their expertise.   One great way to boost Google reviews and encourage guests to leave reviews is with a QR code. It’s easy to display a QR code at the stylist’s stations, at the checkout, and even on the window as guests leave. This allows them to scan the code and leave a quick review when their service is fresh in their minds. When people see your Cherry is top-rated, they are more apt to trust and build loyalty with your location. There’s a lot you can do to show off just how wonderful your Cherry Blow Dry Bar really is! Remember, if you ever have any questions, we are always here to help you make your franchise a success!  

Use Facebook to Boost Salon Visits

Facebook provides a good way for you to share your hairstyles, haircuts, services, and products with everyone in your area. It also serves a useful purpose to allow your current clients to share your page with their friends to bring more guests into your Cherry Blow Dry Bar. The following are helpful tips for marketing your Cherry salon on Facebook. 1. Post lots and lots of pictures. One of the best ways to show off the talent of your Cherry stylists is to show the world just how talented they are. Posting pictures showcasing blowouts, updos, haircuts, makeup, and lashes will give your clients and clients-to-be a good idea of what your Cherry is capable of and will even inspire them to come in and request something they’ve seen on your Facebook page. Did you know that posts with pictures have a 120% more engagement rate than text-only posts? 2. Write relevant posts. People like to engage on posts and give their opinion. Don’t be afraid to ask questions on your posts – “What is your go-to updo for summer fun?” It’s a conversation starter that is relevant to your salon, is personalized to your guests, and is something that a majority of followers would enjoy discussing and posting selfies.   3. Treat your Facebook page as a mini-website. When people land on your Facebook page, they should be able to find all the information they are looking for. Salon location, products, hours, services, photos, and reviews are all tabs that are helpful in making your page user-friendly and helpful.  4. Keeping Clients Up to Date. Use Facebook to keep your clients up to date on changes to your Cherry such as weather closures, hour changes, and anything else they may need to know quickly. You can even let them know if you have last-minute openings for services so they know they can quickly come in and get their favorite service and fill an open appointment slot. 5. People Love Contests. It’s true! Whether it be an add-on to a booked service or a discount to a specialized service such as a Mother’s Day promo, people are more likely to engage on the contest page post or share it with their own Facebook friends. This can create more awareness for your Cherry to people that may not already follow you. 6. Exclusive deals for Facebook fans. When liking a business on Facebook, customers like to feel as though they are appreciated in return. You can entice them to like you on Facebook by offering 10% off their next visit or 10% off products while at your salon. By knowing that you offer exclusive deals to fans, customers will want to follow your page more closely for promos and will tell their friends so they can save as well. There’s a lot you can do to show off just how wonderful your Cherry Blow Dry Bar really is! Remember, if you ever have any questions, we are always here to help you make your franchise a success!

Use Your Community for Local Brand Awareness

Once you get your franchise off the ground, it’s important to get involved with your community. Not only do you want people to know about your Cherry Blow Dry Bar, but you also want them to see that you’re invested in the community as well. There are a lot of simple ideas for local marketing to bring awareness to your salon while increasing your clientele. Engage with your community. This is a little harder right now because of Covid and social distancing, but there are still many ways to stay active with the locals. If your community is starting to have events again, whether at the local community center or larger venues like bridal shows, setting up a CBDB booth is a great option for people to learn about all the salon services you offer. This may be off the table for a while yet, but offering a blowout or style free to your local senior center or retirement home will show that you care about your community and will reflect positively on their family who would be more apt to visit your salon. Partner with local businesses. You can generate a lot of business by partnering with other small business owners that can refer your salon. Wedding vendors, photographers, local boutiques, and even bed and breakfasts are examples of small businesses that can mutually benefit from a local referral program. Local Facebook groups. Becoming a part of your local community Facebook pages, both as a business owner and as a member of the neighborhood, gets your name out there. People start to know your name, know that you own the Cherry Blow Dry Bar, but even more importantly, see that you care about your neighborhood and are a friendly face that can be trusted. People love to support local businesses and when people see you as a “friend” on social media, they are more apt to become loyal customers. Support our youth. Many youth organizations, girl’s high school sports, and other associations rely on fundraisers to support their cause. Be open to the idea of putting together a fundraiser that can help them but also bring in more clients to your salon. Remember: those girls will be needing their hair done for prom, graduation, other formal events. Exposing them to a great blowout, style, lash extensions, or any of your other great services will be fostering future business. Selfie Station. Lastly, if you don’t already have one, setting up a selfie station in the corner of your Cherry is a great way to generate free salon marketing. People love to share their experiences and show off great hair and makeup. By setting up a selfie station and having hashtags clearly posted, you encourage your clients to share on social media. Word-of-mouth marketing is a powerful form of marketing. Engaging in your local community can bring a lot of loyalty to your Cherry! Be creative and showcase all the great things your Cherry offers. Remember, if you ever have any questions, we are always here to help you make your franchise a success!  

Making the Most of Your Social Posts

  Getting the most out of your social posts can be important in growing your clientele. When taking photos, the lighting, shadows, and excitement from your client can go a long way in posting good quality photos.  The social posts that you post on Facebook with trending hairstyles, before & after shots, and photos of our great services, can influence your followers to be inspired to come into your Cherry. Getting the Right Temperature Your lightning in the salon should be flattering to the complexion and compliment the overall design of your salon. If you post photos that make your clients look washed out, it isn’t going to entice others to come in. Where you take your pictures matter. Natural lighting is perfect! But if it’s not available, then warm temperature lighting, or soft white bulbs, range from 2,700 to 3,500K will be best. These are the most flattering to the complexion and create a warm and welcoming environment.  Cool temperature bulbs, also known as daylight, bright white, or cool white, range from 3,500K and up are not the most flattering temperature range and can leave the complexion looking dull and pale and the interior of the salon greyed out and uninviting. Avoid Shadows Ensure that where you place your clients for their final photos is free from shadows. If possible. In front of a Cherry backdrop is great with good lighting and no shadows. Shadows can emphasize less desirable features, not show the makeup well, and hide certain intricacies in the hairstyle such as braids, curls, and other features you want to highlight.  Make Photos Inviting While it’s good to take photos of the back of the head, the side, and the front, the way your clients carry themselves is important from all angles. If they are happy with their hair, makeup, or lash extensions, let them show it. Make sure they are smiling or looking pleased (yes, even with the mask on) from all angles. The way their body language shows up when smiling also shows in their eyes, the way they carry their shoulders, and their overall posture.  Have Fun! Have fun taking photos of your clients and post them with pride! Your stylists work hard and are proud of their work. Don’t be afraid to post which stylist did the style. If someone sees a hairstyle on your Facebook page, it will be easy for them to ask for an appointment with that stylist by name and will know they will get the same great style! Social media can have a huge impact on your Cherry Blow Dry Bar by building your clientele and keeping you connected to your clients. The more engaging you are on your Facebook page, the more likes, hits, and shares you will get. This means more people will become interested in your Cherry location and will be more apt to come to your location!  Use the strategies that work best for you to increase sales and build your clientele.  Remember, if you ever have any questions, we are always here to help you make your franchise a success!

Retail Roundup: New Tenants Bloom in Rice Village for Spring

Retail Roundup: New Tenants Bloom in Rice Village for Spring Plus, Valentine’s pop-ups, Cypress’s first blow-dry bar, and crowdfunding for a unique Houston brand. Featured in article published in  houstoniamag.com  on February 6, 2020 IT FEELS LIKE TEXAS DIDN’T GET THE MESSAGE, but spring is, in fact, on the horizon. And with a new season comes a slew of anticipated store openings—plus forthcoming beauty destinations, crowdfunding for a Houston-based/French-made footwear brand, and pop-ups just in time for Valentine’s Day. Coming Soon to Rice Village And elsewhere... Cypress, prepare for blowouts. Cherry Blow Dry Bar Good hair is coming to Cypress in the form of the community’s first dedicated salon for blowouts. Cherry Blow Dry Bar, a national chain offering blowouts; hair extensions and treatments; makeup applications; lash extensions, and more through a membership model will celebrate its Cypress location grand opening on Feb 10. Franchise owners and Cypress residents Shazia and Hamza Darugar were drawn to Cherry’s membership-based business model and offering an affordable salon experience for time-pressed customers. Memberships start at around $70 a month for two monthly blowouts, and customers can choose from Cherry’s menu of nine different hairstyles, including updos, braids, beachy waves, and voluminous curls. The Cypress salon will also offer four lash styles. The Darugars moved to the U.S. in 2012 from Tanzania, where they ran a successful business. They chose to sacrifice that for a shot at a better life for their family—and better education for their three children. “It has been a rewarding experience for us during these seven years in the U.S., and we cannot wait to open our first business in our hometown of Cypress,” said Shazia.  25712 Northwest Freeway, Suite C, Cypress; grand opening Saturday, Feb 22. Find the full article: here

The Seven 2020 Hairstyles That You'll See Everywhere

The Seven 2020 Hairstyles That You'll See Everywhere These hair looks will be huge in 2020, beauty experts and stylists predict. Published on health.com  on December 6, 2019 2020 is just about here—and with the new year  and  new decade, expect to see lots of fresh hair trends storming runways and sidewalks everywhere. These 7 haircuts will define the next nine months, according to the top stylists we spoke to. Get a sneak peek, plus find out how you can create each look. Long bangs Expect to see long, wispy bangs everywhere this year, Jerome Lordet, celebrity stylist at  Pierre Michel salon , tells  Health . If you already have bangs, getting the look is a cinch.  “I recommend using more dry shampoo, as the front pieces can be easily damaged from overuse of hot styling tools,” says Lordet. “I like natural brands for this like  Cleo & Coco . The powder smells great and works well for adding a bit of volume and taking out any left over oils." Uneven blunt bob This easy, chic take on the traditional bob is the perfect style for anyone looking to chop off a few inches while still keeping their 'do beachy and boho.  “This is an edgier version of the timeless style of the bob, which I don’t think will ever fully go away,” says Lordet. “The uneven ends add more dimension to the face and create more movement, for a perfect update to this look to bring you into the new year. ” To keep the ends healthy, Lordet recommends using  Maria Valentino’s hair nourishment serum , which he says contains nutrient-rich plant oils that help seal split ends. Jewelry-like hair accessories For this pretty look, opt for traditional jewelry metals, which keep your 'do chic and polished, MariLynne Cosmillo, director of education for  Cherry Blow Dry Bar , tells  Health . “Think bold—go with silver or gold, with or without gemstones,” says Cosmillo. “Pair a statement piece with your messy top knot or stack-pin back one side of any center-part style.” Messy Updos Updos are always popular, but this unique style combines untamed and wild with sleek and put together—the perfect in-between for casual and dressed up, says Lordet. It's a style similar to a topknot "but reinvented with face-framing long layers,” he says. “This is an easy look you can style whether your hair is freshly washed or dirty. I would again recommend  Cleo & Coco's  dry shampoo for this look to add volume and to bring dry, dirty hair back to life.” Pulled-back texture In 2020, forget about that slicked-back, Kardashian-style hair that was so big in 2019.  “Skip the smoothing prep work before putting your hair up,” says Cosmillo. “Upstyles for 2020 call for texture—think cornrows and twists pulled back for an effortless, swept-up look.” Glossy beach waves Winter might be closing in, but glossy beach waves are going to be everywhere once 2020 hits. "Keep the beach waves, hold the texture," says Cosmillo. "Pair a high gloss with your beach waves and let your color really glow." A smoothing serum, like  R+Co's Tinsel Smoothing Oil , ads extra shine to your waves to get that red carpet-ready look.  Messy ponytails The messy pony is making a comeback, says Lordet. What's the appeal? It's easy to pull together in minutes "by brushing all of your hair into a mid-level pony," he explains. "Once secured, brush the ends with a round brush for an effortless, cool style that will take you through the whole day. You can also wrap a strand of hair around the ponytail holder for a more polished look." A texturizing spray like  Moroccanoil Dry Texture Spray  can help you nail it. View the full article  here