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The latest news, including inside access to the Cherry Brand and interviews with Franchisee's.

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by admin 

Try These 5 Instagram Tricks To Help Get You Clicks

So you have started an Instagram page for your Cherry Blow Dry Bar franchise. That’s great! But you’re still trying to figure out how to get a lot of viewership on the platform. Don’t worry! Instagram is easy to use once you get everything figured out. It’s just a matter of learning how to work with the app. Here we have a few tips and tricks that will help get your page seen by more people! The Hashtag System This is one of the primary ways that Instagram users will see your posts. On Instagram, each hashtag can be both searched and followed. So people interested in the content on the tag are very likely to see your posts if you use them! When you post, use tags that are relevant to your post. For example, if you post a picture of your client's haircut, tag the post with “beauty salon” “haircut”, “hairstyles” and anything else you think might be relevant. You can even go into the tag and look through other posts to get an idea of popular tags on the site, so you can utilize them too- if they’re relevant! Post Content Often One thing about Instagram is that it tends to favor accounts that post frequently, so making one or two posts a day at least will help to ensure that Instagram promotes your account. Some even say posting at certain times of day is better than others. This can depend on where the majority of your followers are from, but a post early in the morning before people head off to work and a post sometime between 3 and 5 pm will get posts out after people get home, but before they go to bed. This means your followers will be much more likely to see the posts. Now, of course, you don’t want to force it either- don’t fill your feed up with boring and senseless posts. Just make sure that when you post, they make sense, are interesting, and do it as often as you can without it being forced. Utilize Instagram Ads You can use Instagram to spread ads about your business. So when people see the ad, not only will they now know about your business but will be able to find your page if it's something that interests them- and the good thing about potential customers being shown advertisements is that they are curated to their interests. This can really help to expand your reach and get more people to look at your page. Use Instagram Stories Now stories won’t really help you gain followers, unless you have informational stories pinned, so they stay on your profile for everyone to see instead of disappearing. But stories will entertain your current following. You will be able to provide exclusive everyday content for the people who follow you! And you can even go live with them if you want- which is a great feature for online giveaways, or as a means to answer questions people may have about your business personally. Have Fun With Followers! If your followers are having fun then more people are likely to join in. Host giveaways, use stories to answer questions, conduct polls, and more. Engage your followers, ask them questions, and bring them in on the fun. Plus, if you ask “What hair color is your favorite?” or “What are your favorite hair products?” or other such questions, this is a prompt to get people to comment. This creates activity under your post, gets more people to comment through replies, and gets your post more attention.  So as you can see there are a few different ways you can take control of and promote your Instagram account. We hope it serves you well!

by admin 

Using The Seasons and Holidays For Marketing Techniques Each Year

With the seasons and holidays come some wonderful and unique strategies for marketing and advertising. As a matter of fact, one could argue that this is one of the best times of year for marketing as people become more encouraged to spend when they are feeling festive. So you can use these tips and tricks to appeal to this time of year and increase your business. Utilizing Seasonal Color Schemes Color schemes are a great way to catch the attention of a potential customer. For example, when Spring hits, you can use bright colorful pastels and floral patterns to encourage sales. And you can’t go wrong with warm, cinnamony colors for autumn. Winter can call for cooler tones, or holiday colors to bring in more customers. These occasions are also likely to bring in more people due to parties, or other formal events being held in honor of the holidays.  Seasonal Gift Cards and Discounts When people are looking to dish out gifts to loved ones, that is when you want to bring out seasonal gift card opportunities. Gift cards are often a great gift for people who struggle with finding a proper gift, and discounts give a sense of generosity from the business, making more people come in and actively want to support the business.  Winter Marketing Opportunities Given that December is almost with us, keeping in mind various winter marketing opportunities is important so you can take advantage of each one. The first and most obvious opportunity is the holidays- there are a ton packed into the month of December alone, but even Valentine's Day is technically a winter holiday to take advantage of. So Winter is one of the biggest holiday seasons to utilize. There are also themes of snow, chilly weather, giving and gifting, and thankfulness that you can get creative with. Reusable snowflake stickers in your windows can be a good decor item. Giveaways and charitable activities can get people’s attention. When New Year's comes around, images of fireworks and sales to kick off the new year can create a good image for the start of the year. You could even offer creative makeup services for New Year's Eve because creative and flamboyant makeup looks are popular for New Year's parties. Utilize Seasonal Hashtags And Online Strategies If you run a salon, it is a good idea to have an Instagram account or Facebook page where you can utilize online strategies. With Instagram, one of the best tools to use to get recognized and gain followers is hashtags. Posting about your seasonal announcements, and utilizing those hashtags can increase your visibility as well as promote your business beyond your local community.    Make Sure You Plan Ahead The big thing with seasonal marketing, especially around December, is that there is a heavy stream of advertising just due to the sheer volume of holidays that month. It is important to plan ahead, and be creative so that you stand out from the rest. If you seem like just another salon, there will be nothing special about your brand to make people remember you. So use your creativity and plan in advance to get the best results every season!   These are just a few of the many ideas you can utilize every year to ensure high sales and profit. Remember, for any questions or assistance you may need, you can always contact us so we can help keep your business thriving. 

by admin 

Using Your Local Community To Boost Brand Awareness

If you want to be able to create awareness for your brand and franchise, you need to be able to connect with your local community! Using opportunities within this community can be a great way to boost awareness around town about your business. This is good for bringing in new recurring customers. You want to ensure that you are giving off a positive, caring vibe for the people that you work with and serve, so we have here listed a few ways you can use the local community to spread your name.  Do Charitable Events Everyone loves to support businesses in their community that gives back and provides for those less fortunate! You can do this in a variety of ways. Partner with your local homeless shelter to offer grooming and hygiene services to people less fortunate. Host a giveaway online for certain brands you want to promote. Offer your local senior center makeovers for the women who have to stay there. You could even offer discounted services for poor brides who would otherwise be unable to find a good stylist or makeup artist. Doing this every so often can boost morale, make people want to come in, and support your business so that you can continue to do it, as well as create a good reputation for anyone first learning about your business. After all, people like to talk about it when businesses do charitable things.  Partnering With Other Local Businesses  Do you know what is better than competing with other businesses in the neighborhood? Partnering up with each other for the benefit of everyone. When you partner with other businesses, especially if through doing so you are helping to promote and support a smaller local business, you show how much you care about your local community. Sometimes it isn’t all about the competition, after all. Some examples of services you can team up with include photographers and wedding planners, however, there are a variety of options you could choose from, it all just depends on what is available in your community.  Holiday Involvement and Discounts When you recognize how special the holidays are to your community, you amplify the chances of them remembering your brand. The holiday spirit can be expressed through face painting and unique hairstyles, and gifts, and you can even try hosting events online for your community to partake in. Do Facebook parties where people can play fun games, and the winner can receive a holiday-themed prize! Social Networking For Community Awareness One of the best ways to get your name out there in the community is by connecting with them online. Your online presence or lack thereof can have a huge impact on the amount of business you generate. Having an active Facebook page or Instagram account can help people stay up-to-date and engaged with your business so that they know what is going on, and when. When you have unique events they can share the news with their friends at the click of a button, because people want to spread the knowledge of unique and fun opportunities.  Engage With The Local Youth Today's youth are tomorrow's customers. Taking them seriously and recognizing the impact they have now and the impact they will have in the future is an essential part of the business. If you want someone to support and like your brand, then creating good impressions while they are young is just one way to start. Support the local girl's basketball team by offering fundraising opportunities. You can even offer job shadowing to high school girls interested in cosmetology. This means that not only will you increase business, but you can support young dreams and even create future employees.  Remember, if you ever have any questions, we are always here to help you make your franchise a success!

by admin 

Check out These 4 Great Fall Marketing Opportunities!

When it comes to seasons, seasonal marketing strategies can be key in making sure to boost your sales and bring in new and repeat customers alike! With a Cherry Blow Dry Bar Franchise, you might not be able to use all the same types of marketing strategies as a cookie company or grocery store. but there are still a ton of different unique opportunities in the fall to advertise and boost your business Fall Harvest Festivals! This might seem a little strange. After all, how can a salon business possibly market its services at a local harvest festival? Just hear us out. Since many Cherry locations will offer makeup services, why not show off those skills at a local festival? No, we aren’t saying to use expensive makeup products for free, however, offering a service like a face painting for children during the festivals can be a great way to show off your skills as a makeup artist. Setting up a booth and offering certain fall-themed designs that you already know you can do, whether you use actual makeup, face gems, or face paint, you can do a great job showing off the talents of your makeup artists with this simple, and fun, activity. Be sure to remember to hand out business cards too, so that the parents know how to contact you after seeing your work.  Holiday Discounts and Raffles Given the season, that means that the holidays are coming upon us, and you can take advantage of this. You can start a raffle by selling tickets for cheap, and offering up good products as prizes for those who win. Not only will this be good for making a quick buck (and more money than you would have gotten on the products if you had simply sold them), but it can be a great way to drone in some extra business, get your name into the community, and even give someone a pick-me-up during the holiday season. You could also simply offer them for free, doing a contest on social media to see who the lucky winner may be! Of course, when you do this you will want to have certain criteria for those who enter the raffle to meet, but it can still be a great way to spread awareness for your business. You can also offer holiday discounts for regular customers to let them know that you appreciate their patronage. After all, a customer that feels appreciated when they walk through your doors is one likely to keep coming back.  October Is Breast Cancer Awareness Month Keeping in mind that October, a month of fall, is breast cancer awareness month and is coming upon us fast, and is a great way to show support for those who suffer from breast cancer. Giving back to the community that supports you and creating a good name will make people feel good about supporting your business. Collecting donations at the front desk for breast cancer research can show you care. Offering free or discounted services to women who are hurting or looking to support a loved one (whether with pink hair, or a shaved head) can also show support and care for the people going through tragedy. You can even consider making your own donation out of pocket if you can spare it. Of course, this should not be seen solely as a marketing opportunity. But any opportunity to give back and make a positive difference in this world is one worth taking.  Pay-What-You-Can Deals A pay-what-you-can deal is simple enough. You offer a period of time in which people can come in for a basic haircut, shampoo, and conditioner, and they pay what they can. There are a lot of people who can benefit from this, especially around this time of year, that otherwise might not have the opportunity for a salon trip. Poor mothers, older women, and people who are homeless or in search of a job can all benefit from a deal like this- and it will get your name out there. The power of a haircut and basic hygiene can do wonders for someone who can not afford the full price. Someone who comes in with mismanaged hair might be having trouble finding a job based on appearance, and need the help that comes with a cheaper price. A mother who is struggling might not have many opportunities to come in due to budget and can find a few minutes to herself to relax. And doing this, once again, will make people feel good about supporting your business. Not only are you finding a great way to advertise and get people talking about you, but you are offering a service to people you would otherwise be missing out on. You should never underestimate the power of a haircut.  Even with these creative ideas, there are still a million different things you can use to advertise yourself this fall! Whether they are festive themes, sales, summer discounts or more, you can take fall by the reins and step up your game with the season. Good luck!

by cherry blow dry bar 

Cherry Blow Dry Bar Set to Open in Brandon, FL

Cherry Blow Dry Bar Set to Open in Brandon, FL Affordable Dry Bar chain brings Upscale Express Beauty to Brandon Cherry Blow Dry Bar , one of the fastest growing blow dry bar franchises in the country, is set to open its first location in Brandon, FL this summer. The new location will service the Brandon and the Tampa Bay areas. Cherry Blow Dry Bar offers their signature express services including blowouts and lash extensions through their affordable membership model. Their premium services include keratin treatments, hair extensions, haircuts and color – most recently launching the popular brow lamination and lash lift services. The new salon, located at located at 935 Bloomingdale Ave, Brandon, FL 33511  will offer a unique membership program starting as low as $39 for a monthly blowout to nearby residents.  Customers can pick and choose from Cherry Blow Dry Bar’s styling menu, which includes nine different hairstyles – from updos and beachy waves to braids and voluminous curls.  In addition to accommodating their loyal members, they also cater towards groups, bridal parties and even little ones.  “I am so excited to bring Cherry Blow Dry Bar to the Tampa market,” said Lisa Murray, owner of Cherry Blow Dry Bar in Brandon, FL. “Hillsborough County is one of the fastest growing areas. The new location is designed to meet the need for upscale styling services at affordable prices.” Cherry Blow Dry Bar’s team of highly trained, talented stylists work with all types of hair using the best tools and products in the industry.  Brands include Blowpro and Pureology hair care, HotHeads hair extensions, Bella Lash extensions, Keratin Complex repair and treatment systems and other popular lines. During its opening month, the Brandon Cherry Blow Dry Bar will be offering several limited time offers including $10 off any lash or brow service and $30 Blowouts. To stay up to date, follow along Brandon’s Facebook page at www.facebook.com/brandonfl . For other local entrepreneurs in the Tampa- area looking to join the expanding franchise and open up their own salon, visit www.cherryblowdrybar.com/franchise/ for more information. About Cherry Blow Dry Bar Launched in 2013 and franchising since 2015, Cherry Blow Dry Bar is an expanding franchise that provides premium express services including hair blowouts, hair extensions, makeup services, lash extensions and treatments for a perfectly finished look, all at affordable prices through a unique membership model. Today, there are 16 Cherry Blow Dry Bar salons open and operating in five states, with 80 more in various stages of development. For more information, please visit www.cherryblowdrybar.com . SOURCE Cherry Blow Dry Bar

by abby ledoux / houstonia 

Retail Roundup: New Tenants Bloom in Rice Village for Spring

Retail Roundup: New Tenants Bloom in Rice Village for Spring Plus, Valentine’s pop-ups, Cypress’s first blow-dry bar, and crowdfunding for a unique Houston brand. Featured in article published in  houstoniamag.com  on February 6, 2020 IT FEELS LIKE TEXAS DIDN’T GET THE MESSAGE, but spring is, in fact, on the horizon. And with a new season comes a slew of anticipated store openings—plus forthcoming beauty destinations, crowdfunding for a Houston-based/French-made footwear brand, and pop-ups just in time for Valentine’s Day. Coming Soon to Rice Village And elsewhere... Cypress, prepare for blowouts. Cherry Blow Dry Bar Good hair is coming to Cypress in the form of the community’s first dedicated salon for blowouts. Cherry Blow Dry Bar, a national chain offering blowouts; hair extensions and treatments; makeup applications; lash extensions, and more through a membership model will celebrate its Cypress location grand opening on Feb 10. Franchise owners and Cypress residents Shazia and Hamza Darugar were drawn to Cherry’s membership-based business model and offering an affordable salon experience for time-pressed customers. Memberships start at around $70 a month for two monthly blowouts, and customers can choose from Cherry’s menu of nine different hairstyles, including updos, braids, beachy waves, and voluminous curls. The Cypress salon will also offer four lash styles. The Darugars moved to the U.S. in 2012 from Tanzania, where they ran a successful business. They chose to sacrifice that for a shot at a better life for their family—and better education for their three children. “It has been a rewarding experience for us during these seven years in the U.S., and we cannot wait to open our first business in our hometown of Cypress,” said Shazia.  25712 Northwest Freeway, Suite C, Cypress; grand opening Saturday, Feb 22. Find the full article: here

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