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Interview with Fred Vicario, CEO and President at Cherry Blow Dry Bar

Interview with Fred Vicario, CEO and President at Cherry Blow Dry Bar Published on USAweekly.com  on January 20, 2018 Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large or small. It is not easy running a company, especially in a fast-paced, ever-changing business world. Technology advances, new hiring strategies, and now, political changes coming with the new administration, all add to the existing business challenges that entrepreneurs, business owners, and executives have to deal with. Maximizing profits, minimizing expenses and finding talented staff to keep things moving seem to be top challenges for both SMBs and large corporations. We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves. Below is our interview with Fred Vicario, CEO and President at  Cherry Blow Dry Bar : What does your company do? Cherry Blow Dry Bar provides premium express services including hair blowouts, hair extensions, makeup services and treatments for a perfectly finished look, all at affordable prices through a unique membership model. Our teams are comprised of high trained and talented stylists who are equipped to work with all types of hair using the best tools and products in the industry. We only want the “Cherry” best for our clients and ensure that they’ll leave with a smooth style that guarantees perfection. What is your role? What do you enjoy most about your role? I am the President of Cherry Blow Dry Bar, and what I enjoy the most about my role is being able to connect franchisees with the opportunity to become business owners themselves. From the initial meetings when they voice interest, to training and grand opening days – I get to be somewhat of a mentor to them. It’s amazing to see others take what I’ve created and operate it as something of their own by cultivating connections with their clients and employees, and watching them flourish in the communities they operate. What are the biggest challenges in your business right now? Getting locations open and having the franchisees follow our proven system . In addition having them understand that selling memberships is our primary goal as we as a franchise continue to enjoy the recurring revenue.The biggest challenges our business faces right now is time management in terms of opening dates and having the franchisees follow our proven system. Things happen that can delay grand opening dates – which is understandable – however, it is important to nail down an ideal opening date and do your best to stick to it so that you can hold yourself accountable to being on track. Cherry’s business model is centered on the idea of membership that is where the bulk of our revenue is derived from, both as a franchise and corporation, sometimes it’s difficult to have franchisees understand that selling memberships is our primary goal. If you could go back in time, what business advice would you give to a younger version of yourself? Like almost anyone – I’d tell the younger version of myself to not be afraid of taking chances, especially if it is something I’m passionate about. People always say “choose a job you love and you’ll never have to work a day in your life.” You can’t learn and grow as an individual without taking risks and learning from them. Failure is a mindset; you can either look at things as “you did not achieve X so you fail” or “you did not achieve X, what can you do better/differently next time?” Nothing is more rewarding then building a business you love. Find the full article: here

Brilliant hacks and genius products for curly hair!

Brilliant Hacks and Genius Products for Curly Hair! Published on Bustle.com  on January 19, 2018 MariLynne Cosmillo's tips appear on slides 4 and 20. PREP YOUR PRODUCTS WITH A HAIR PRIMER Blowpro® Heat Is On Protective Daily Primer (available for purchase in Cherry Blow Dry Bar salon's) You've heard of priming your face, but what about your hair? MariLynne Cosmillo, Cherry Blow Dry Bar Director of Education & Operations, recommends you do just that. "Anytime you’re using products with a strong hold, like a spray, mousse or gel, put on a protective barrier with proteins. Try Heat Is On by Blowpro®. It’s loaded with milk and rice proteins amongst others with no styling agents to get in the way of your favorite product of choice, but will help treat your hair all day long." INSTEAD OF BRUSHING, FIND A COMB THAT MINIMIZES BREAKAGE "Avoid brushing your hair," says Cosmillo. "For the best looking curls, use a wide tooth comb in the shower while the conditioner is on and again after rinsing before getting out of the shower. Then, apply product evenly from root to tip without combing your hair to keep curls in their best shape." Find the full article: here

Texas A&M grad opens College Station salon franchise

Texas A&M grad opens College Station salon franchise Published on The Eagle  on January 18, 2018 A Texas A&M graduate has opened a College Station salon franchise. Cherry Blow Dry Bar offers blowouts, hair extensions, makeup services and beauty treatments. Customers can choose from a menu of nine hairstyles, and the salon offers three membership options. The salon is owned and operated by Britany Graham, a 32-year-old Beaumont native and graduate of Texas A&M. She has signed a franchise agreement for the development of three salons in Houston and Bryan-College Station. Cherry Blow Dry Bar launched in 2013 and has 11 location in seven states, with nearly 20 more in various stages of development. Find the full article: here

Cherry Blow Dry Bar Continues Georgia Expansion

Cherry Blow Dry Bar Continues Georgia Expansion Published on F ranchising.com  on January 17, 2018 Cherry Blow Dry Bar - which provides premium express services including blowouts, hair extensions, makeup services and treatments - is continuing to expand its Georgia metropolitan footprint. The Cherry Hill-based franchise is set to open its third salon in Georgia. The new salon - located at 3575 Durden Drive NE Suite 305 in Brookhaven - is slated to open late January and will be the second of three that franchisee Christian Pillat and his partners have committed to opening. “I am thrilled to expand Cherry Blow Dry Bar’s footprint in Georgia,” said Pillat. “As a Georgia native, I chose to grow with Cherry Blow Dry Bar because of the respectful and genuine hospitality they project on each employee and franchisee. Offering uplifting services to all women, Cherry Blow Dry Bar is a phenomenal beauty niche in the market and I truly believe this brand will continue to grow.” Pillat is an Atlanta native, founder of a marketing software company in the area and in 2016 was named to Atlanta’s Power 30 Under 30. “Our salons are designed to make you look and feel good about yourself - all offered at an affordable price. Cherry Blow Dry Bar makes it fun, convenient and completely accessible,” added Pillat. Cherry Blow Dry Bar offers blowouts for hair of any length starting at about $39. Customers can pick and choose from the salon’s styling menu which includes nine different hairstyles - from updos and beachy waves to braids and voluminous curls. Salons offer three types of memberships, starting at about $69 for two monthly blowouts. Although Cherry Blow Dry Bar primarily focuses on blowouts, other beauty services such as hair extensions, treatments, makeup application and even scalp massages are also offered. “Christian and his team have done a fantastic job already with the existing location in Buckhead, and we are confident he will see this same success in Brookhaven,” said Cherry Blow Dry Bar CEO Fred Vicario. “Our proven business model paired with a seasoned entrepreneur leader like Christian is a winning combination, and we're confident his location will thrive." Today, there are 11 salons open and operating in seven states - California, Florida, Georgia, New Jersey, Pennsylvania, Alabama and Virginia - with nearly 25 more under various stages of development throughout the country. For more information about Cherry Blow Dry Bar, visit www.cherryblowdrybar.com . About Cherry Blow Dry Bar Launched in 2013 and franchising since 2015, Cherry Blow Dry Bar is an expanding franchise that provides premium express services including hair blowouts, hair extensions, makeup services and treatments for a perfectly finished look, all at affordable prices through a unique membership model. Today, there are 11 Cherry Blow Dry Bar salons open and operating in seven states, with nearly 25 more in various stages of development. For more information, please visit www.cherryblowdrybar.com . Contact: Josephine B. Mallari Franchise Elevator PR (847) 239-8141 [email protected] SOURCE Cherry Blow Dry Bar Find the full article: here