The latest news, including inside access to the Cherry Brand and interviews with Franchisee's.


How Social Media is Key In Promoting Awareness For Your Salon

Social media in our society has become a big part of promoting businesses everywhere. This includes your Cherry Dry Bar Franchise. Here, we list some of the many perks to using social media for your business and growth. It Increases Awareness of Your Brand Posting your business publicly is a major way to increase people’s awareness of your business. Especially frequent posting. This is because social media sites run off of algorithms, and those algorithms tend to favor frequent posters. It’s a technique in marketing your business totally unique to this time period and can spread knowledge of your services far and wide. This is without mentioning the benefits of having your viewers share your content with others. They can give you tons of feedback as well! Cost-Effective Advertising  Having a public profile for your business alone is an advertisement for your brand, with the cost being a few clicks of a button every day. With you and others sharing and spreading knowledge of your business, you’ll get more clientele. Paid promotions online also tend to be less expensive in comparison to other options. This gives you the opportunity to promote your business to the public without needing to break the bank.  Use it to Advertise Your Services The service you provide is without a doubt a big deal for potential customers. Using these social media platforms to show and promote the service you provide, letting people see behind the veil and feeling like they can trust you, will not only let them see the talent you and your stylists have on hand but create a welcoming environment that will make even the most nervous client feel welcome.  This also gives your customers the unique opportunity to see what service they can expect beforehand, and decide if they’re willing to spend time and money for it. Being transparent, letting them know how you operate, and answering questions will cater well to your potential customers and tell them that your service and staff will be pleasant to work with and be good at their work.  Partnership Opportunities   When you’re online you can actually create partnerships or do collaborations with other businesses, creators, and influencers. People who have an audience you don’t, or people with large platforms in general, can really help boost your following, and in turn, grow your business. This is just one step up from friends and family recommending your brand, which is what people have relied on in the past. Remember we want to help you grow your business and be as successful as you can be. If you have any burning questions you need to have answered, make sure to contact us!

How to Advertise for your New Business with Facebook Marketing

  Facebook is a method a lot of business owners can use to market their business. It can be used for a variety of different types of businesses and salons are no exception. You can show off your services and let potential customers know what your salon has to offer! So, here we’re giving you some tips on how to market your Cherry Blow Dry Bar effectively on Facebook.  Posting What you post on your social media account is vital to your views. There are algorithms to consider on what Facebook will boost, and those algorithms like frequent posters. You can post pictures of hairstyles and haircuts, or write text posts relevant to the happenings in your salon. You’ll want to post something engaging - something your clients and viewers can interact with. Ask questions or post polls.  Create Ads Did you know that Facebook actually has a feature to make ads? If you go onto your page, there should be an “ad center” option. When you click on that, you’re given the option for creating an ad. There is a cost to making them, but making a Facebook ad is a good way to spread the word for your page and business.  Do Livestreams People who love your business will love to watch live streams and people who don’t know your business can learn a lot from them. Live streaming when you can, especially if they offer good information, will offer entertaining insight for both current fans and those who remain skeptical. It’s a way to feel personal without actually getting too personal as well, allowing people to feel more comfortable and casual with you and your employees.  Share Helpful Information Do you have products that can help people with common beauty problems? Make an informational post about it! Have any tips on how to fix common beauty issues at home? Tell the people. When you’re posting this kind of information it is both a tactic for advertising your products and lets people know that you care about them at home just as much as when they’re in the salon. It will help you feel like a legitimate and trustworthy business.  Update Frequently Make sure that you’re posting regular updates about any changes that happen in your salon! If there are unusual closings coming up, your hour's change, or any new services you have to offer let it be known. If you have a shop make sure they know when popular items are restocked. Keeping your client and viewer base frequently updated on your salon’s changes will ensure that they can book appointments and make orders effectively, without disrupting your schedule or their own.  You can do a lot on Facebook to promote your business. Doing so can make quite a name for your Cherry Blow Dry Bar salon. And there’s a lot more you can do than what we have compiled here- so if you’re doing something that’s effective, then keep up the good work. If you have any more questions make sure you contact us, we want to help ensure your franchise thrives!

Tips and Tricks to Engage Clients on Instagram Stories

  Social media is an effective way to engage clients and advertise your brand, and Instagram stories are an easy way to provide everyday content. It’s a fun and unique way for you to interact with clients, followers, and lets you show story-exclusive content you might not be able to show in your main feed. Why Make a Story? Instagram stories are viewed by far more people than your followers - more specifically, the highlighted stories saved to your profile can be viewed by anyone. With millions of people viewing stories every day, even people who simply stumble across your profile will be watching the stories you post. You can interact with followers and clients directly with stories, and show them the reality behind your more prim and proper feed. They can help your salon feel a little more welcoming and personal, which can help people feel more comfortable with you and encourage them to book an appointment. Interacting with Followers Should anyone tag your profile, make sure you reply back to the user or repost it on your own story. When you take the time to respond to tags, it lets them know that you care about their customer satisfaction and it gives you an opportunity to show off your stylists work from the customers themselves! In turn, this encourages clients to continue sharing your work on their page, which ultimately provides you free advertising.  What Should I Post? There are a lot of different things you can post on your stories to engage with followers and gain attention. You can talk about different beauty products you carry and why you love them Show off your expertise and educate your followers Make highlight reels of your stylists, so people can know them a little better.  Let your followers see the behind-the-scenes preparations and day-to-day aspects of your job.  Show off your salon so people will feel more familiar with it when they come in. As a reminder, stories only last for 24 hours. If you want to keep your stories on your profile, you can save them to your profile ‘highlights’. They will be displayed on your profile, so it’s best to make sure your highlighted stories are informative.  Stories are an opportunity for you to really show off your salon in a creative way. You can run wild with ideas, and it only takes a few minutes out of each day to promote your business. Stories are a place where you can show the real, human side of being a salon owner in an appealing way, and will surely help boost your name and profits!

Amp Up Your Online Marketing this Spring

  Spring is a pivotal point to your Cherry salon. It’s post-holiday specials and right in time for people wanting to get out with the warmer weather, making changes to their hairstyles and hair color, and it’s the time leading up to prom when teens will flock to your Cherry looking for updos and blowouts for the special event. That is if you do your online marketing correctly!   As you know, your salon isn’t the only one within a few miles radius. So, your Cherry needs to stand out from the competition.   Win ‘em over with reviews. Your potential clients want to hear and see reviews and pictures from current clients that love their hair. Online reputations are vital and can be a determining factor for people to decide to come to your Cherry or not. Finding a new stylist, and trusting their hair to someone, can be intimidating. When they see an overwhelming amount of consistently positive reviews – with pictures of amazing hair – that may be all they need to book.    If you need more reason to see how important reviews are: Consumers are more likely to click on businesses that have a high review rating. A study found that over 58% of people will click on a business with a local search, even if it’s not the top result if it has positive reviews.  Improve your online social presence. Potential clients will visit your Instagram and Facebook to view your work and highlight your team’s skills while enticing new clients to come through the doors. By posting pictures often and posting high-quality content, it will highlight your team’s skills while enticing new clients to come through the doors.    To stay on track, set up a daily or weekly social media to-do list. You can also schedule them a week or month at a time with your FB Business Manager.  Some ideas for photos of your Cherry to post: Before and after images of your client Interior photos of your salon An employee shoutout or new employee introduction Action shots of your staff with guests Haircare items or sale items Quick tutorial videos Don’t forget about using local hashtags including your #Cherry ones. It’s a great way for locals to search and find you! There’s a lot you can do to show off just how wonderful your Cherry Blow Dry Bar really is! Remember, if you ever have any questions, we are always here to help you make your franchise a success!

Hashtag and Photo Tips for a Success Cherry Instagram Account

  Since we went over last time about what to post on your Instagram, we thought it’d be helpful to go over hashtags and why they are important for your Instagram account. Essentially, hashtags (#subject) are like keywords. When someone searches Instagram for something, in particular, it scans hashtags to come up with the search results – and that’s what leads people to your page.    While it’s a good idea to use a handful of hashtags, 30 (the maximum allowed by Instagram per post) is a bit excessive. Anywhere from 4-8 hashtags will work perfectly to improve your visibility. Here’s how to select which hashtags to use:   Mention your location. Help potential clients find your Cherry by tagging your photos with your business name and location.   Use specific and general hashtags. If you have wedding hairstyle images, you can always use #weddingupdo, but that is pretty broad and will come up with a ton of search results. Use it, but also try narrowing it down to more specific keywords as well.    Benefit from trending hashtags. Although Instagram doesn’t have a list of trending hashtags like Twitter, chances are, if it’s trending on Twitter, it’s safe to use on other social platforms too.    Take advantage of product hashtags. A lot of product lines have established Instagram sites and product hashtags. Use #pureology, #pureologylove, #styleedit, and other products that your Cherry uses. The product might use your post on their Instagram, which is great exposure for you!   We also talked in the last post about what types of posts to do and what types of pictures to use. You don’t have to use professional pictures or stock photos – your followers love real photos from real clients. Here are some picture-taking tips and helpful tools because, let’s face it, Instagram is all about visuals.   Don’t zoom in, just step closer. On many phones, the zoom isn’t great. It’s better to move closer than use zoom.   Take multiple images . It’s always a good idea to take a photo from different angles. It’s good to have options and you might pick up an interesting view of a masterpiece blowout.    Be mindful of the background. While it’s best to use a Cherry background, you may not always be able to. Be sure there isn’t anything distracting in the background that will take away from a focus on the style/item you’re showcasing.    Tell clients to smile. We want our clients to look happy and excited with their styles! Leave the moody, sullen looks to the runway models.    Use apps to your advantage. Typically, you’ll want to edit the image to give it a little flair. Of course, you want the hairstyle or hair color to show true to itself, but adding some flair can catch the eye of the viewer. Here are a few popular tools to check out:   PicFrame: You can showcase your photos in frames with this handy app and show off that Cherry brand.   Facetune: This app helps you fix blemishes and red-eye on your clients.   Overgram: This is a great app to add text like the words “before” and “after” or to tell them what the hairstyle, hair color, or highlighting technique is that was used.  There’s a lot you can do to show off just how wonderful your Cherry Blow Dry Bar really is! Remember, if you ever have any questions, we are always here to help you make your franchise a success!

What to Post on Your Cherry Instagram

What to post. Of course, just like Facebook, you want a variety of posts. Many salons make the mistake of only reposting their Facebook post to Instagram but you should be taking advantage of Instagram’s visual benefits to posting a lot of variety. Before and after pics: show off the talent of your stylists! A transformational cut, a new hair color, a gorgeous blowout or updo – all ways to show off your Cherry salon! Specialty updos: Special occasions and bridal styles should be shown off in style. Even a creative braid is cause for celebration by giving your audience a chance to see just what you can offer. Styling products: Everyone is looking for something to tame, smooth, and condition their hair in between salon appointments. Snap a picture of one of our many styling products or tools and share it on Instagram. Upcoming deals and offers: If you have a promo or event coming up, this is a great platform to post a picture of an offer, or an in-store poster, to alert your viewers of what’s coming up. Timely posts: Now it’s the holiday season but no matter the time of year – prom, Mother’s Day, Valentine’s Day – make sure to post relevant images to show off how you can give them a gorgeous service on their special day. Give thanks : Social media is a great place to offer a public thank you to your valued guests for their awesome reviews. You can easily make a graphic of a new Google review for others to see how much you’re loved. Welcome new employees: When you hire new stylists, share the news and a fun image to personalize your salon and make your guests feel a part of the Cherry family. Be creative and fun: It’s ok to post a picture of a style in progress, a quote to be optimistic, a shot of a rainbow outside the salon. Whatever it may be, show your audience that you are human and a part of making your community a happy place. How to attract new followers. You should always be striving to extend your social media reach on all platforms. Here are some ways to boost your following on Instagram. Host a contest: Ask your guests to post a picture of their blowouts to win a $10 off coupon or 10% off styling products. Pick a winner at random but be sure to have them tag their friends when they post their image! Engage with your followers: When someone leaves a comment, make sure to respond promptly. You want to encourage fun, good-natured, positive engagement. Encourage sharing: Don’t be afraid to have your Instagram handle easily viewable in the salon, on your emails, and your Facebook page. Ask your guests to share their hairstyle on your Instagram as well as give your stylists the freedom to share as well. Tag others: If you’ve partnered with a local business in your community or participated in a community event, tag those businesses with an image. The post shows up on their Instagram page so you are shown to a larger audience to gain followers. There’s a lot you can do to show off just how wonderful your Cherry Blow Dry Bar really is! Remember, if you ever have any questions, we are always here to help you make your franchise a success!