Cherry Blow Dry Bar Continues to Expand Throughout Philadelphia

Published on Franchising.com on February 13, 2019

Second franchisee-owned salon set for development in Newton community

Cherry Blow Dry Bar - an expanding franchise that provides premium express services including blowouts, hair extensions, makeup services and treatments - is making its way into Newtown.

While no lease has been signed, the future Cherry Blow Dry Bar salon of Newtown will be owned and operated by husband and wife team, Dr. John and Alison Cacchio. In addition to the Cacchios, a second development release was signed by another local couple, calling for a location on the Main Line.

“We’re excited to bring Cherry Blow Dry Bar to Newtown,” expressed Alison, “There isn’t a salon like Cherry Blow Dry Bar that exists in our area, and it’s a completely different beauty business for Newtown. Sometimes all a woman really needs is a blowout or a quick hair-do, and most salons typically aren’t willing do just that. With Cherry’s extensive menu of hair styling, hair care, and makeup services I’m confident that we’ll become a trusted go-to salon for women in our community.”

The Cacchios are no strangers to business as they own and operate their own dental practice, the Cacchio Dental Group, which has been a staple in northeast Philadelphia for over 35 years.

“Cherry Blow Dry Bar has built a successful name for itself in New Jersey, and there’s a reason so many women love it and why more salons are popping up. We look forward to being a part of Cherry’s growing footprint,” said John. “A genuine customer review - especially by word-of-mouth - can go a long way, and generate more referrals than advertising can. My wife and I have worked hard to build a trusted dental business in Philedalphia, and we’re determined to do the same with our Cherry Blow Dry Bar salon. Our goal is to make our salon the number one choice for women in the area.”

Cherry Blow Dry Bar offers blowouts for hair of any length starting at about $35. Customers can pick and choose from the salon’s styling menu which includes nine different hairstyles - from updos and beachy waves to braids and voluminous curls. Salons offer three types of memberships, starting at about $59 for two monthly blowouts.

Although Cherry Blow Dry Bar primarily focuses on blowouts, other beauty services such as hair extensions, treatments, makeup application and even scalp massages are also offered.

"Our continued growth throughout the East Coast and beyond is a true testament to the brand’s appeal,” said Fred Vicario, CEO of Cherry Blow Dry Bar. “We couldn’t be more excited about further expanding our footprint throughout Philly, and adding the Cacchios to our team. Their perspective on business and practices are impressive, and their passion and enthusiasm for the brand align with what we look for in franchisee partners. I’m confident that the Cacchios will operate a successful salon."

Today, there are 18 salons open and operating in seven states - Florida, Georgia, New Jersey, Pennsylvania, Alabama, Louisiana, and Virginia - with nearly 80 more under various stages of development throughout the country.

For more information about Cherry Blow Dry Bar, visit www.cherryblowdrybar.com.

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