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Build Clientele with Effective Social Media Marketing

By Admin

When you open a Cherry Blow Dry Bar franchise, you become a part of the Cherry family. We offer complete training and support well after you open your location. This also means helping you with social media marketing and building your client base.

Social media is a great way to leverage your business exposure and attract more people within your salon area. Each month, you will get corporate-based social media postings to use weekly on your Cherry Blow Dry Bar Facebook page to assist you in posting uniform posts that support our business philosophy.

In addition, it’s important for you to do your own social media postings within Facebook and Instagram to create a positive impression for your new salon. Here’s a few tips to ensure your social media platforms are a success:

Make sure your profile is complete and up-to-date. Your name, address, and phone (NAP) allows clients to find you and learn more about you. Google also uses their crawlers to verify the validity of your business location by making sure the info is consistent with our website.

Complete the About section. Those that are interested in your location will visit this page to learn about Cherry Blow Dry Bar, the services offered, and to ensure we offer the services they are looking for.

Use Before/After photos. We are a visual society. We love to see great hair color and awesome hairstyles to inspire new styles for ourselves. Be sure to shoot in good lighting, with a neutral backdrop. We offer tips and tricks for shooting successful before/after photos and encourage you to post transformations often on your social media pages.

Create valuable content. Your goal is to attract clients in your area to visit your salon, enjoy blowouts, use the add-on services, and ultimately purchase a membership. We suggest in addition to the posts you will receive from corporate; add photos, videos, local interest, and valuable tips and tricks to gain confidence in those potential clients. Don’t worry – off the cuff and spontaneous videos are all the rage these days, and we are here to give you guidance when needed.

Post often. You want your Cherry franchise to stay top-of-mind with clients. Consistent messaging with positive, inspirational messaging, posting current trends, community news, and of course, highlighting all our great services and products is great way to help build our client base.

Get your audience engaged. People love to share. They love to give their opinions and thoughts on posts. Post engaging questions or have some fun with seasonal inspiration. However, be sure to respond to comments and inquiries as soon as possible. Quick response time builds trust and relationships.

When you sign on as a Cherry Blow Dry Bar franchise, the support and training doesn’t stop when you open for business. We offer continuous support where you can find many training tools to help your location be a success. If you’re interested in seeing if a Cherry Blow Dry Bar franchise is right for you, Contact Us and a representative will be in touch. If you’d like to see the minimum requirements and have other questions answered before speaking with a representative, visit our FAQ page first.