The latest news, including inside access to the Cherry Brand and interviews with Franchisee's.


New Cherry Blow Dry Bar Coming to Marlton, NJ

CHERRY HILL -- Cherry Blow Dry Bar - an expanding franchise that provides express services including blowouts, hair extensions, makeup services and treatments -- is coming to Marlton. The new salon is slated to open this month at The View at Marlton on Route 73 and will be the third location for the Cherry Hill-based franchise in South Jersey. The other salons are located in Cherry Hill and Deptford Township. Bryn Erace, will own and operate the new salon with her husband, Joe. Bryn and Joe are no strangers to franchising, nor the lifestyle and beauty industry. Together, they own and operate three Hand & Stone Massage and Facial Spa franchises in New Jersey and Pennsylvania. "We wanted to expand our franchise portfolio, but most importantly, wanted to do it with another lifestyle and beauty concept," said Bryn. "We knew we found a winner when we came across Cherry Blow Dry Bar. The concept has proven strong and is continuing to expand throughout the country. We look forward to introducing our unique services to local consumers."  "We're couldn't be more excited about welcoming Bryn and Joe to our team of franchisees," said Cherry Blow Dry Bar CEO Fred Vicario. "Our proven business model paired with the industry know-how of seasoned pros like Bryn and Joe is a winning combination, and we're confident their location will thrive in Marlton." Today, there are 10 salons open and operating in seven states -- with nearly 20 more under various stages of development throughout the country. View Article

Cherry Blow Dry Bar coming to Deptford, NJ

Blowout salon franchise signs agreement for fifth salon in New Jersey   CHERRY HILL, N.J. - Cherry Blow Dry Bar, a specialty salon that provides premium hair blowouts, makeup services, and hair applications or treatments at affordable prices, signed an agreement with business partners and friends, Jenine Macrillo and Maureen Russo. This marks the fifth location entering Cherry Blow Dry Bar’s home state of New Jersey. The new salon will be located at 1500 Almonesson Rd. Suite B5 in The Court at Deptford. Company plans call for opening as many as 10 area locations over the next several years. “My daughter works as the master stylist at the flagship location in Cherry Hill and I’ve only heard great things,” said Macrillo. “Deptford doesn’t have a salon that specializes in blowouts, so I am extremely excited to be the one to bring it to my community. Now, they won’t have to travel way out of town for premium blowouts and makeup services.” Macrillo has been in the beauty industry for the last 10 years, formerly owning Belladonna Artists, a local makeup business. Currently, she is the lead esthetician at Hand and Stone Massage & Facial Spa. Russo is a feline care technician at Camden County Animal Shelter. “Between work, play and other activities, women on the go want to look and feel good about their hair and makeup, but don’t always have the time to make their hair look just right for the occasion, the lunch or the office,” said Russo. “Cherry Blow Dry Bar not only fulfills this need but allows clients to enjoy exclusive, but affordable luxury without compromising on quality and service.” Founded in 2013, Cherry Blow Dry Bar offers blowouts for hair of any length starting at about $35. Customers can pick and choose from the salon’s styling menu which includes nine different hairstyles – from updos and beachy waves to braids and voluminous curls. Salons offer three types of memberships, starting at about $59 for two monthly blowouts. Additional services such as full makeup application, scalp massages, hair extensions, braids and clip-in applications are also offered. Express smoothing treatments are also offered.

State of the Art: Blowout tips

Perfecting the art of the blowout takes practice, but it also requires the right tools. Here's how to up your game. Blow-dry bars were disrupters when they first emerged six or seven years ago. The challenge for salon owners was how to compete with chains like Drybar and Blo, which were ostensibly taking customers away from them. But as the weekly blowout because a full-blown trend - think weekly wash 'n' sets in the 1950's - the solution for a lot of salon owners was to add blowouts to the service menu and aggressively market them to their regular clients. Still, do nothing but blowouts all day, every day, and you're probably going to become fairly proficient at it, and that's where blow dry bars have the advantage. So if you want to steal a little of their thunder, you've got to perfect your technique. MariLynne Cosmillo is Director of Education and Operations at Cherry Blow Dry Bar, which has six locations in four states and six additional locations in development that are expected to open by the end of the year. An accomplished hairstylist who has traveled across the U.S. as well as internationally to train stylists in the art of the blowout, she has styled celebrities like Blake Lively, Lauren Conrad, and Kate Upton and has been featured in beauty and fashion magazines like  Allure  and  Marie Claire.  Here, she shares her expert advice for delivering state-of-the-art blowouts. DO THIS, NOT THAT 1. Stay near. Long-lasting blowouts are the result of thorough styling, meaning it's important to stay organized and section the hair. 2. Take two-to three-inch sections around the head based on density, working in order of importance, focusing on your most challenging areas first so they don't dry on their own and work against you. 3. Blow-dry each section completely from root to tip before moving on to the next one. This prevents you from leaving damp spots in the hair which ultimately cause the blowout to frizz and fall quickly, comprimising its longevity. 4. Check for dryness by using the cool air shot when you're finished with each section. Simply touch the hair - any dampness will stand out if it's cold to the touch. Fixing these spots right away will save you time. The cool shot will also help seal the cuticle for shine and lock in the style. View Article

The Ultimate Workday Playlist: 12 Songs to Motivate You"

Entrepreneurs from a number of professions weighed in on the music that inspires their day.  Cherry Blow Dry Bar COO, Steve Vicario, holds the #5 spot with "Eye of the Tiger" by Survivor. "Who isn't motivated by 'Eye of the Tiger?' You can't beat the classics and it's the ultimate motivational song. Plus, I live in Philly and everyone knows this is one of Rocky's favorite songs". - Steve Vicario View the full 12-song Spotify playlist to get you motivated! View Article

New salons and fresh cosmetics debut in the A.

Hot to Trot New salons and fresh cosmetics debut in the A. The Mane Event:  Beauty gurus unite at Cherry Blow Dry Bar's first Atlanta outpost, which offers hair and makeup services for all of your glam needs. The new location at Buckhead's The Exchange shopping center is the perfect place to stop in for a classic Cherry blowout or stay a while for a relaxing reparative protein treatment and scalp massage. If that's not enough to make you a regular, try its specialty services, which include permanent hair extensions, smoothing treatments and full-face makeup applications using BeautyAddicts Cosmetics; or book a private party for you and your best gals. Services from $39.