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Marketing Strategies to Locally Promote Your Cherry Salon

By Admin

As a salon franchise owner, you always want to attract more clients to your salon. However, it’s easy to get into a rut when it comes to marketing strategies when trying to promote yourself in your own local community. Sometimes you have to think outside the box to not only keep your loyal clients coming back but also attract new clients. 

Here are some strategies that will make your Cherry get noticed.

Promote a “Slow Time Package”. Your clients are busy! They don’t always have the time to come after work or on the weekend. A visit to the salon is a welcomed escape in the middle of the afternoon from the chaos of a busy workday. By creating and promoting an express service package that is offered during lunch, or other slow times at your Cherry, you are bringing business into your salon when it would otherwise be slow, and you are giving you’re your clients the opportunity to take a much-needed break when it works best for them with the ‘bonus’ of an express service package. Your clients will appreciate this service for some midday pampering. 

Build an Insta-Friendly Space for Selfies. Want an easy way to bring in business? Have your happy clients share photos on their social media showing their friends and family why they should come into your Cherry! Set up an area in your salon where they can take a selfie (or take a photo with the help of their stylist) to show off their gorgeous look. Be sure to use a Cherry backdrop, use a ring light for best lighting, and offer a discount on their next service when they share on social media with your @salon’s Instagram handle and your hashtag. What could be simpler!

Keep your Google My Business Listing Current. It’s important to make sure your listing shows updated and correct information when people search for local salons in your area. Your Google listing is a leading source for clients, and potential clients, to check your hours, find your address, get directions to your Cherry, make an appointment, and see positive reviews that can sway them to come to your salon over another. 

You want to make sure your location and contact details are correct, your hours are up-to-date, holiday hours are noted, and your link to your website and booking tool is prominent on your listing. Be sure to ask your loyal and happy clients to leave reviews on Google! 5-star reviews are a powerful testament to the quality of service and will bring new clients to your Cherry Blow Dry Bar. Google posts are another way to update your page, show you are active, and give important information, specials, and news about your salon. 

Sponsor a Charity Event. Nothing says a partner in the community like sponsoring a charity event. It’s a great way to give back to your community while helping your salon stand out to potential new clients. Every community is different, so look at your own and decide on an event that you’re comfortable with while allowing you to give back. If you can’t see an event that you think is a fit for you, make your own! In these hard times, teaming up with a local unemployment office or temp firm to offer free haircuts to those searching for employment can be very beneficial and will boost the confidence of those looking for a job. 

Remember, if you ever have any questions, we are always here to help you make your franchise a success!