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Amp Up Your Online Marketing this Spring

By Admin

 

Spring is a pivotal point to your Cherry salon. It’s post-holiday specials and right in time for people wanting to get out with the warmer weather, making changes to their hairstyles and hair color, and it’s the time leading up to prom when teens will flock to your Cherry looking for updos and blowouts for the special event. That is if you do your online marketing correctly!

 

As you know, your salon isn’t the only one within a few miles radius. So, your Cherry needs to stand out from the competition.

 

Win ‘em over with reviews. Your potential clients want to hear and see reviews and pictures from current clients that love their hair. Online reputations are vital and can be a determining factor for people to decide to come to your Cherry or not. Finding a new stylist, and trusting their hair to someone, can be intimidating. When they see an overwhelming amount of consistently positive reviews – with pictures of amazing hair – that may be all they need to book. 

 

If you need more reason to see how important reviews are:

  • Consumers are more likely to click on businesses that have a high review rating.
  • A study found that over 58% of people will click on a business with a local
    search, even if it’s not the top result if it has positive reviews. 

Improve your online social presence. Potential clients will visit your Instagram and Facebook to view your work and highlight your team’s skills while enticing new clients to come through the doors. By posting pictures often and posting high-quality content, it will highlight your team’s skills while enticing new clients to come through the doors. 

 

To stay on track, set up a daily or weekly social media to-do list. You can also schedule them a week or month at a time with your FB Business Manager. 

Some ideas for photos of your Cherry to post:

  • Before and after images of your client
  • Interior photos of your salon
  • An employee shoutout or new employee introduction
  • Action shots of your staff with guests
  • Haircare items or sale items
  • Quick tutorial videos

Don’t forget about using local hashtags including your #Cherry ones. It’s a great way for locals to search and find you!

There’s a lot you can do to show off just how wonderful your Cherry Blow Dry Bar really is! Remember, if you ever have any questions, we are always here to help you make your franchise a success!




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